Digital Advertising Program Manager

Role : Manager, Display & Programmatic

Years of Experience : 8-10 years

Job Location : Bangalore (Indiranagar)

Work Type : Hybrid

Shift Timing : 5 : 00 PM to 02 : 00 AM

About Us :

Assembly is looking for Manager, Programmatic to bolster our Programmatic team. The Manager, Programmatic is responsible for the growth and flawless delivery of a portfolio of programmatic campaigns. Our senior manager will partner with account and media teams to develop strategic programmatic engagements that are centered on business objectives. The Senior Manager will then work to activate biddable media with support of their team, dividing responsibilities to ensure programs are regularly reviewed, performance analyzed, opportunities identified, and optimizations executed. The right candidate will have a strong grasp of media analytics and be able to derive actionable insights as well as clearly communicate with account teams and clients. We are looking for a self-starter, results-driven, details- and numbers-oriented individual who can solve problems creatively both as a mentor and direct contributor. This position reports directly to the Head of Programmatic.This position is a full-time position.

Responsibilities of the role :

• Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
• Support programmatic sales and growth by serving as programmatic partner to all account and media teams
• Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
• Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
• Stay current on platform features and techniques for activating, measuring and optimizing media programs
• Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
• Support the development of process standards and train team members on the how and why
• Oversee campaign set-up of programmatic buys in DSPs
• Oversee campaign QA process
• Work with traders to evaluate performance and optimize across dimensions including audience, inventory, ad format, creative messaging, etc.
• Assist traders to manage program pacing and performance
• Work directly in campaigns as needed to leverage advanced experience and ensure best in class results
• Troubleshoot issues on all pre-production and live campaigns
• Support traders’ growth and development including areas of campaign management and communication
• Support account team in delivering regular performance and optimization updates
• Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

Requirements :

Preferred :

EQUAL OPPORTUNITIES

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

SOCIAL & ENVIRONMENTAL RESPONSIBILITY

be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviours.