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Marketing Executive

Marketing Executive

XYLEM LEARNINGIndia
30+ days ago
Job description

Job Description :

Job Title : Business Development Officer Employment

Type : Full-time, Permanent

Industry : Education / EdTech

Role Overview the Associate – Marketing Manager plays a pivotal role in driving the institution’s brand visibility, student enrollment, and overall growth by formulating and executing strategic marketing initiatives. This role requires managing cross-channel campaigns, leading a small team, and collaborating with stakeholders to ensure the institution’s marketing goals are achieved effectively. Key Responsibilities

1. Marketing Strategy & Planning

  • Develop and oversee comprehensive marketing plans aligned with institutional objectives.
  • Identify growth opportunities, define positioning, and implement strategies to strengthen the institution’s brand image.

2. Campaign Management

  • Plan, manage, and evaluate multi-channel marketing campaigns across digital, social media, print, and events.
  • Ensure consistent brand messaging and high-impact execution of campaigns.

    • 3. Content & Communication

  • Guide the creation of impactful marketing materials including brochures, web content, blogs, and social media updates.
  • Ensure all content is aligned with the brand voice and resonates with the target audience.

    • 4. Market Research & Insights

  • Conduct competitor benchmarking and market analysis to identify industry trends and student preferences.
  • Use insights to optimize marketing strategies and improve campaign effectiveness.

    • 5. Lead Generation & Conversion

  • Implement innovative lead generation strategies to drive inquiries and conversions.
  • Oversee lead nurturing processes to support the admissions team in achieving enrollment targets.

    • 6. Budget & Performance Management

  • Manage the marketing budget efficiently, ensuring optimal ROI across campaigns.
  • Track KPIs, prepare performance reports, and recommend improvements.

    • 7. Relationship & Stakeholder Management

  • Build strong relationships with students, parents, alumni, educational consultants, and external partners.
  • Collaborate with academic and sales teams to align marketing initiatives with institutional goals.

    • 8. Team Leadership

  • Mentor and guide junior marketing executives, fostering a culture of creativity, accountability, and performance.
  • Ensure smooth coordination within the marketing team and with cross functional departments.

    • Qualifications & Skills

  • Qualifications & Skills
  • Bachelor’s / master’s degree in business administration, Marketing, or related field.
  • 3–6 years of experience in business development or sales, preferably in the education / EdTech sector.
  • Proven record of meeting or exceeding sales and enrollment targets.
  • Strong interpersonal, communication, and negotiation skills.
  • Ability to analyze data, prepare reports, and make data-driven decisions.
  • Self-motivated, goal-oriented, and capable of working both independently and in a team.
  • Ready to travel as part of marketing and business expansion activities.
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