Social Media and Content Executive

About us :

At PadCare, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technology—PadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impact—for people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2 - https : / / www.youtube.com / watchv=7q0cmPtpJRo

To learn more about the work that PadCare is doing, check out the website : www.padcarelabs.com

Role overview & Key responsibilities :

We are seeking a Social Media & Content Executive to amplify PadCare's B2B brand voice, drive digital engagement, and build compelling ESG-driven narratives that fuel awareness and demand.

• Social Media Management : Manage PadCare's presence across B2B platforms (especially LinkedIn) to build brand awareness and credibility.
• Content Creation : Develop engaging content in multiple formats (blogs, reports, videos, infographics, case studies, social media posts).
• Campaign Execution : Plan and run targeted social media campaigns that drive lead generation, brand visibility, and engagement.
• Strategy Development : Create and implement data-driven social media strategies aligned with B2B goals.
• Content Creation : Ideate, develop, and repurpose content for blogs, reports, videos, and digital campaigns.
• Platform Management : Grow and manage social media channels, focusing on LinkedIn.
• Performance Analysis : Track and report social media KPIs to measure ROI and optimize campaigns.
• Audience Engagement : Drive conversations, respond to comments, and build relationships with B2B stakeholders.
• Collaboration : Work with internal teams (Sales, Creative, Leadership) and external partners to ensure brand consistency.

What we're looking for :

Work Mode :   Full-time, Pune-based, with occasional travel for events and campaigns.

Why Join us :

Skills Required

Content Creation, Strategy Development, Video Editing, Campaign Execution, Hubspot, Copywriting, Google Analytics, Graphic Design, Performance Analysis, audience engagement, hootsuite