Buyerr - Associate Director - Sales - Consumer Campaigns

Purpose

Own revenue for Consumer Campaigns by selling high-impact creative solutions to Brand Managers / Marketing Heads. Youll blend media-sales hunting with consultative solutioning, shaping campaign strategy, media mix, and budget constructs that deliver demonstrable ROI.

What youll do

• Revenue & Pipeline : Own an annual / new-logo target; run a disciplined pipeline with clear conversion metrics and forecasting.
• Consultative Solution Selling : Lead discovery with Brand / Category / Trade Marketing, craft offer mechanics (on-pack, cashback, sweepstakes, gamified promos), media mix (ATL / BTL / Digital / Retail), and budget allocations; build business cases and ROI models.
• Enterprise Deals : Navigate multi-stakeholder cycles (Brand, Procurement, Legal, CXO) across FMCG, Consumer Durables / FMCD, Retail, BFSI, Pharma; close complex, multi-year programs.
• Key Accounts & Upsell : Personally steward marquee accounts; partner with Servicing / Delivery to ensure outcomes and unlock expansions.
• Market Intelligence : Track category trends, rate cards, CPM / CPC / CPA norms, seasonal spends; feed back to Product / Marketing for better packaging and pricing.
• Team Leadership : Coach 25 Sales / AMs on deal strategy, proposals, objection handling, and executive 10- 12 years of B2B consultative sales; 5+ years leading people in high-velocity environments.
• Preferred early-career media-sales experience (25 years) : day-in / day-out pitching marketing / advertising solutions to Brand Managers at agencies / publishers / ad tech / martech.
• Proven ability to design and sell campaign budgets (ATL / BTL / Digital / Retail activations), read media plans, and defend ROI.
• Success closing complex deals with multiple decision-makers; expert negotiation for solution pricing.
• Excellent executive communication; strong proposal / pitch craft (decks, solution notes, commercials).
• Fluency in English and one major Indian language; willing to travel ~50%. Bachelors in Mass Studies
• MBA / PGDM (Marketing / Media) preferred

(ref : iimjobs.com)