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SoCheers - Brand Strategist

SoCheers - Brand Strategist

SoCheers Infotech Private LimitedMumbai, India
1 day ago
Job description

Description : About the Role

We are looking for a Brand Strategist who lives and breathes brands, storytelling, and digital culture.

The ideal candidate is a creative thinker with a deep understanding of marketing strategy, audience psychology, and brand behavior in the digital ecosystem.

You will be responsible for conceptualizing, strategizing, and leading end-to-end brand campaigns that resonate with consumers and deliver measurable impact.

Key Responsibilities (KRA) :

  • Lead strategic thinking and creative direction for brand campaigns across digital, social, and traditional platforms.
  • Interpret client briefs to identify core objectives and translate them into compelling, insight-driven campaign strategies.
  • Conceptualize and present innovative campaign ideas, brand narratives, and go-to-market plans.
  • Drive the end-to-end process for new business pitches from ideation, research, and positioning to pitch presentation and creative sample execution.
  • Collaborate with cross-functional teams including content, design, film, outreach, and media to ensure integrated campaign delivery.
  • Conduct in-depth research and analysis on consumer behavior, market trends, category dynamics, and competitor activities.
  • Develop actionable insights and brand strategies based on research findings and data interpretation.
  • Craft strong brand positioning and communication frameworks that align with client goals and audience expectations.
  • Lead and facilitate brainstorming sessions to inspire innovative thinking across teams.
  • Mentor and guide junior strategists, helping them develop strong analytical and creative thinking skills.
  • Monitor and evaluate campaign performance and derive learnings for future strategy development.
  • Stay up to date with emerging trends in marketing, digital storytelling, influencer culture, and consumer engagement.
  • Build strong client relationships by communicating strategy clearly and presenting compelling creative rationales.

Required Skillsets :

  • Bachelors or Masters degree in Business Marketing, Advertising, Communication, or Media Studies.
  • 4-7 years of experience in brand strategy, creative planning, or marketing strategy within an advertising, digital, or media agency.
  • Strong understanding of digital ecosystems, consumer insights, and brand positioning.
  • Proven experience in leading pitch presentations, campaign strategy, and cross-functional collaboration.
  • Excellent storytelling, presentation, and communication skills.
  • Deep curiosity about consumer psychology, market behavior, and cultural trends.
  • Proficiency in research methodologies, competitive analysis, and strategic frameworks.
  • Ability to translate data and insights into creative strategies that deliver measurable results.
  • Experience managing and mentoring a team of junior strategists or planners.
  • Exceptional organizational and multitasking skills with an eye for detail.
  • Creative mindset with a passion for innovation and continuous learning in the advertising space

    • (ref : iimjobs.com)

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    Brand Strategist • Mumbai, India