Executive - Category

New Product Development :

• To conceptualize new product development in the beverage and merchandise portfolio.
• Lead innovation in the space.
• Understand Market trends, need gaps, seasonality trends to curate a beverage and merchandise lineup
• Understand the gifting space to curate exclusive and relevant opportunities for Indian consumers.

Consumer Understanding :

• Closely monitor consumer trends in the beverage and merchandise category.
• Regular competition benchmarking of product and prices.
• Identify need gaps and opportunities
• Identify Regional Opportunities

Business Analytics

• Performance monitoring and analysis by evaluating different cuts basis region, city and store format performance.
• Forecasting and tracking performance against set targets, take corrective action plans involving key stakeholders

Promotional Launch

• Creating training documents as part of communications
• Creating documents for product launches, display standards at stores, and allocations

Cross Functional Stakeholder management

• Closely working with cross functions like Supply chain, brand and marketing, finance etc. to ensure timely product launches
• Aligning leadership concept tastings (beverages) and feedback (beverage & merchandise) incorporation for development refinement

Product Training and Education

• Creating beverage recipe cards and communications to be sent to stores.
• Support operations with best practices for products

Skills Required

New Product Development, Product Training, Business Analytics, Consumer Insights