[Urgent] Assistant Manager - Performance Marketing

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapidly growing in the US and India, with strong momentum in Europe and LATAM, we are redefining how stories are created, owned, and consumed.What sets us apart?

We’re an AI-first company, leveraging cutting-edge generative AI to transform every part of our ecosystem—from content creation and language localization to marketing, distribution, and monetization. Our in-house AI has already powered 10% of US revenue and is listening through original, AI-generated audio series. We’re also expanding into new storytelling formats like comics and web novels, all built on the foundation of our proprietary AI platforms.

You can get more updates, insights and everything behind the scenes at Pocket FM here - https : / / xtra.pocketfm.com /

What is the role?

Goal is to scale and optimise spends across external digital marketing channels :

• New User Acquisition
• Reducing existing user churn
• Re-activation of Lapsed Users

You’ll own user acquisition for the US region, and build the playbooks that will define how we grow, monetize, and retain users in one of our most complex markets.

What needs to be solved?

Strategy : Marketing channel strategy

Execution : Marketing operations

Enablers :

What We’re Looking For