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Quant Analytics Senior Associate - Marketing Analytics

Quant Analytics Senior Associate - Marketing Analytics

ConfidentialMumbai
18 hours ago
Job description

Join a high-impact team where your analytics expertise will shape digital marketing strategies and drive business growth.

As a Quant Analytics Associate Sr in Business Banking Marketing Analytics, you will collaborate with stakeholders to deliver efficient, data-driven solutions for digital marketing performance. You will leverage advanced analytics tools to optimize campaigns and provide actionable insights that influence key business strategies.

Job responsibilities

  • Collaborate with stakeholders to define problem statements and deliver data-driven solutions for digital marketing
  • Write and optimize SQL queries and automate reporting processes for campaign analysis
  • Monitor and analyze digital marketing campaigns, focusing on key metrics and performance optimization
  • Design and maintain interactive dashboards and reports using Tableau, Power BI, or Google Data Studio
  • Gather and synthesize data from multiple analytics platforms to provide actionable insights
  • Implement and manage tracking and analytics using tag management systems
  • Conduct market and competitor research to inform digital marketing strategies

Required qualifications, capabilities, and skills

  • Bachelor's or Master's degree in a quantitative discipline such as business, finance, economics, engineering, statistics, information systems, or mathematics
  • Eight years of experience in data and analytics and six years in digital marketing analytics or data transformation
  • Advanced skills in Excel and data visualization / dashboard creation using Tableau, Power BI, or Google Data Studio
  • Strong database skills, including writing and optimizing SQL queries for data extraction and analysis
  • Demonstrated ability to wrangle large, complex datasets and automate analytics processes
  • Proficient in web analytics platforms and SEO / SEM tools
  • Strong analytical, problem-solving, and communication skills
  • Preferred qualifications, capabilities, and skills

  • Experience in campaign analysis and performance optimization within financial services or consulting
  • Knowledge of big data disciplines, AWS, Agile methodologies, and innovative technologies
  • Experience with A / B testing platforms and tag management systems
  • Ability to communicate compelling stories from data and highlight customer behaviors and trends
  • Skills Required

    Power Bi, Tableau, Excel, Sem, Sql, Seo

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