Join a high-impact team where your analytics expertise will shape digital marketing strategies and drive business growth.
As a Quant Analytics Associate Sr in Business Banking Marketing Analytics, you will collaborate with stakeholders to deliver efficient, data-driven solutions for digital marketing performance. You will leverage advanced analytics tools to optimize campaigns and provide actionable insights that influence key business strategies.
Job responsibilities
- Collaborate with stakeholders to define problem statements and deliver data-driven solutions for digital marketing
- Write and optimize SQL queries and automate reporting processes for campaign analysis
- Monitor and analyze digital marketing campaigns, focusing on key metrics and performance optimization
- Design and maintain interactive dashboards and reports using Tableau, Power BI, or Google Data Studio
- Gather and synthesize data from multiple analytics platforms to provide actionable insights
- Implement and manage tracking and analytics using tag management systems
- Conduct market and competitor research to inform digital marketing strategies
Required qualifications, capabilities, and skills
Bachelor's or Master's degree in a quantitative discipline such as business, finance, economics, engineering, statistics, information systems, or mathematicsEight years of experience in data and analytics and six years in digital marketing analytics or data transformationAdvanced skills in Excel and data visualization / dashboard creation using Tableau, Power BI, or Google Data StudioStrong database skills, including writing and optimizing SQL queries for data extraction and analysisDemonstrated ability to wrangle large, complex datasets and automate analytics processesProficient in web analytics platforms and SEO / SEM toolsStrong analytical, problem-solving, and communication skillsPreferred qualifications, capabilities, and skills
Experience in campaign analysis and performance optimization within financial services or consultingKnowledge of big data disciplines, AWS, Agile methodologies, and innovative technologiesExperience with A / B testing platforms and tag management systemsAbility to communicate compelling stories from data and highlight customer behaviors and trendsSkills Required
Power Bi, Tableau, Excel, Sem, Sql, Seo