Lead Qualification Associate

Job Description : About the Role :

We are seeking a detail-oriented and results-driven Lead Qualification Associate to join our Sales / Business Development team. In this role, you will be the first point of contact for potential clients, responsible for evaluating and qualifying inbound and outbound leads to ensure a strong sales pipeline. Your ability to assess lead quality, gather key information, and communicate effectively will play a critical role in driving revenue growth.

Key Responsibilities :

• Engage with prospects via email, and chat to understand their needs and assess fit.
• Qualify inbound and outbound leads based on established criteria.
• Maintain and update CRM systems (e.g., Salesforce) with accurate lead data and notes.
• Collaborate closely with sales, marketing, and business development teams to improve lead generation strategies.
• Identify and route high-potential leads to the appropriate sales representatives for follow-up.
• Track and report key metrics related to lead qualification, conversion rates, and pipeline health.
• Conduct light market research to support lead enrichment and segmentation efforts.
• Provide feedback on lead quality and campaign performance to the marketing team.

Qualifications :

Location :

DGS India - Pune - Baner M- Agile

Brand : Merkle

Time Type : Full time

Contract Type : Permanent

Skills Required

Salesforce, Ms Excel, lead qualification , Crm Systems