Digital Marketing Manager (15h Left)

Experience : 7 - 9 years

Location : Gachibowli

Job Summary :

We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization. This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.

Key Responsibilities :

1. Digital Advertising & Campaign Management :

• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
• Continuously test and refine ad creatives, audience targeting, and bidding strategies.
• Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).

2. Performance Analysis & Optimization :

3. Audience Targeting & Segmentation :

4. Continuous Improvement & Strategy Development :

5. Cross-functional Collaboration & Leadership :

Key Qualifications & Skills :

7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.

Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.

Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.

Experience in budget management, bid strategies, and optimizing campaigns for revenue growth.

Excellent problem-solving skills with a data-driven, ROI-focused approach.

Preferred Qualifications :

Note : The selected candidate will be required to work on-site at the client's location, 6 days a week.