Social Media & Paid Ads Specialist

Experience : 1–4 Years

Employment Type : Full-time

Job Summary

We are looking for a results-driven Social Media & Paid Ads Specialist with proven experience in managing Google Ads , Meta Ads (Facebook & Instagram) , and other paid media campaigns . The ideal candidate should be highly creative, analytical, and possess excellent communication skills to craft compelling ad copy, optimize campaigns, and drive measurable results.

Key Responsibilities

• Plan, create, execute, and optimize paid ad campaigns across Google, Facebook, Instagram, and other digital platforms.
• Develop and implement social media strategies to increase brand awareness, engagement, and conversions.
• Monitor performance metrics (CPC, CTR, ROAS, CPM, etc.) and adjust strategies accordingly to maximize ROI.
• Create engaging ad copies, creative briefs, and collaborate with designers and content teams.
• Conduct A / B testing for ads, landing pages, and CTAs.
• Analyze data and generate weekly / monthly performance reports.
• Stay up-to-date with the latest trends, best practices, and algorithm changes in paid media and social platforms.
• Manage campaign budgets and ensure efficient spend allocation.
• Engage with the online community, respond to comments / messages, and support reputation management.

Requirements

Nice To Have

Skills Required

Canva, Google Ads, instagram , facebook, Google Analytics, hootsuite