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Meta Ads Specialist
Meta Ads SpecialistStiga • new delhi, delhi, in
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Meta Ads Specialist

Meta Ads Specialist

Stiga • new delhi, delhi, in
1 day ago
Job description

Note : Only candidates who fill out the form at the bottom will be considered.

About the Role :

We’re hiring a full-time Meta Ads Specialist with deep experience in scaling lead-gen and D2C performance campaigns.

This role needs someone who understands how to structure funnels, optimise with precision, and consistently produce or brief high-converting creatives.

If you’re obsessed with testing, data, and creative strategy and know how to turn campaigns profitable, this role is built for you.

Key Responsibilities :

Campaign Strategy & Execution

  • Plan, launch, and optimise Meta campaigns across Lead, Sales, and CTWA objectives.
  • Structure TOF / MOF / BOF funnels aligned with brand goals (education, wellness, D2C, service businesses).
  • Build strong audience layering—interest, lookalike, first-party (CAPI), behavioural, retargeting cohorts.
  • Maintain clean, scalable account architecture (naming conventions, UTM hygiene, budget pacing).

Performance Optimisation

  • Optimise for CPL, CPA, ROAS, AOV, LTV, and lead quality metrics.
  • Run A / B tests on hooks, formats, placements, landing pages, and CTWA flows.
  • Improve creative CTR, thumb-stop ratio, and conversion rates through structured testing.
  • Troubleshoot under-spending campaigns, learning phase issues, high CPA, and attribution drop-offs.
  • Creatives & Messaging

  • Work closely with internal creative teams to deliver scroll-stopping ads (static, carousel, reels).
  • Develop hooks, angles, and briefs based on consumer psychology, pain points, and platform trends.
  • Benchmark and reverse-engineer top ads from Meta Ad Library to build winning concepts.
  • Ensure creatives match brand tone (education, D2C apparel, wellness, services).
  • Tracking & Attribution

  • Set up and maintain Meta Pixel + CAPI (Conversions API) via GTM, Shopify, WooCommerce, or API gateways.
  • Implement event deduplication, custom conversions, and advanced matching.
  • Track performance using GA4, UTMs, and Sheets dashboards.
  • Analysis & Reporting

  • Monitor daily performance, identify patterns, and proactively fix issues.
  • Build weekly / monthly reports with insights, not just numbers.
  • Suggest funnel or offer improvements based on data.
  • Requirements

  • 2–3 years hands-on Meta Ads experience with proven results in D2C or lead-gen.
  • Strong command over : Campaign structuring, Scaling strategy, CAPI + Pixel setup, Creative testing, Audience segmentation
  • Solid understanding of performance metrics : CPL, CPA, ROAS, CTR, CVR, AOV.
  • Ability to write or brief strong ad copy and creative concepts.
  • Experience with landing page CRO is a bonus.
  • Comfortable working across multiple brands (education, D2C, wellness, consulting).
  • Analytical mindset with high attention to detail.
  • Education : Bachelor’s degree in Marketing, Business, Economics, or similar.
  • Good to Have : Experience with D2C brands, Education institutes, or performance-driven agencies.
  • Compensation

    ₹40,000-₹50,000 per month, based on experience and assessment.

    Form : https : / / forms.gle / KrkLYvbGdTJMeaVVA

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    Meta Ads Specialist • new delhi, delhi, in

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