D2C Ecommerce Specialist

Looking for D2C Ecommerce Specialist -Performance Marketing for Marketplaces

(3-4 years of Relevant Experience)

SEREKO - D2C Skincare Brand

SEREKO is India’s 1st Psychodermatology Skincare brand, on a mission to revolutionise the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety.

You can read more about the brand on the website-

Brief About Role :

The role entails performance marketing, i.e. creating, executing, and scaling the performance marketing campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Myntraa and quick commerce platforms(Blinkit, Zepto, Instamart, etc. Along-with deliveryof meeting the daily / monthly / annual revenue targets on platform Ads within target ACOS. Experience : 3-4+ years of experience in successfully managing & running Marketplace Ads

Performance Marketing. Experience to manageand optimize PPC campaigns to drive

significant lead generation and sales revenue growth ROI through strategic bidding, keyword research, and performance analysis.

Responsibilities :

• Manage the performance marketing ad spends on the platforms.
• Actively taking ownership to maintain the ROAS, Revenue Targets and Amazon ACOS targets.
• Know all Search campaigns SP / SB / SBV / PDA / Remarketing
• Proactively monitoring each campaignto find the need of scaling up / downor deploying new campaigns basis it’s performance on Revenue and ACOS
• Working alongside the creative team to come up with best performing Ad strategy and Offers
• Tracking and monitoring bids for manualcampaigns
• Tracking conversion rate and work on leversto improve conversion rate
• Pro-actively coming on suggestions related to improvement of offer constructs synchronised basis campaign results
• Maintaining daily logs of all metrics CAC, ACOS, ROAS, Revenue, Units, Spends, Sessions, Conversion Rate, CPGV, CTR etc.
• Deploying new campaigns basis the performance of category and campaigns, each campaign to be tracked at sub-category level and data to be maintained at category level on daily basis.
• Daily / weekly / monthly ads performance sales review

Requirements :

relevant for the business

The character we’re looking for :

Job Location : Noida, Sector 142

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