Digital Marketing Specialist (SEO & SEM)

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About the Role

We’re seeking a results-driven SEO and Paid Ads Specialist to lead our marketing initiatives. This role is 30% focused on planning, executing, and optimizing paid campaigns across platforms like Google Ads, Meta, LinkedIn, and other programmatic platforms. The remaining 70% of the role includes assisting with basic SEO tasks to support overall marketing strategy.

Key Responsibilities

Strategize and run paid ad campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other PPC channels.

Manage budgets, targeting, ad creatives, A / B testing, and performance tracking.

Monitor daily campaign performance and deliver actionable insights to maximize ROI.

Collaborate with creative and content teams to develop high-converting ad assets.

Conduct in-depth competitor analysis to identify backlink opportunities.

Execute guest blogging outreach to secure high-quality backlinks.

Manage infographic submissions to relevant websites and platforms.

Perform directory submissions to enhance website visibility.

Conduct technical SEO audits to identify and rectify on-page and off-page SEO issues.

Implement on-page SEO optimization strategies to improve website rankings.

Collaborate with the content team for effective content marketing strategies.

Utilize SEO tools like Google Analytics (GA), Google Search Console (GSC), SEMrush, Ahrefs, and Moz (or similar) to monitor and analyze website performance.

Stay updated with the latest SEO trends, algorithms, and best practices.

Minimum Qualifications

Bachelor’s degree in Marketing, Advertising, or a related field.

3–5 years of hands-on experience managing paid ad campaigns.

Proficiency with ad platforms (Google Ads, Meta Business Suite, LinkedIn Ads, etc.)

Familiarity with basic SEO principles and tools (Ahrefs, SEMrush, Google Search Console).

Strong analytical skills with experience in data interpretation and reporting.

Excellent communication skills and a performance-first mindset.

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