Digital Marketing Growth - D2C Beauty space

Passionate about beauty and always on top of the latest trends? Do you have a knack for social

media and marketing? If so, we have the perfect opportunity for you!

Floss Beauty is a luxury press-on nails brand redefining nail fashion in India. We’re on a mission

to make salon-quality nails accessible, glamorous, and effortless. As a growing startup with a

bold aesthetic and strong community focus, we’re seeking passionate, creative minds to help us

expand our digital presence and build a standout beauty brand.

We are looking for a motivated Digital Marketing and Social Media Specialist to join our team in

Mumbai. This is a unique opportunity to contribute to building a brand that provides a fresh and

luxurious experience to the press-on-nail market in India, allowing customers to get

salon-quality nails in the comfort of their homes.

Responsibilities :

Digital Marketing : Develop and manage digital marketing campaigns through Meta and

Google Ads, as well as organic SEO

Social Media Management : Assist in managing our Instagram account, including

content creation and engaging with our audience.

Influencer Outreach : Identify and contact beauty influencers for collaborations, product

reviews, and partnerships.

Content Creation : Create visually appealing and social media content that reflects

Floss Beauty’s brand voice and aesthetic

Campaign Execution : Support the planning and execution of marketing campaigns to

increase brand awareness and drive sales.

Trend Analysis : Stay on top of global beauty trends and integrate them into our

marketing strategies.

Requirements :

• 1–3 years of experience in digital marketing, preferably in the beauty / fashion / lifestyle
• space.
• Proficiency in Meta Ads Manager, Google Ads, Canva, and social media scheduling
• tools.
• Passionate about beauty and fashion, with a keen eye for the latest trends.
• Excellent written communication skills and visual taste (design skills are a bonus!).
• A high degree of professionalism, time management, and accountability.
• Creative mindset with the ability to think outside the box and an eye for detail.
• Self-motivated and able to work independently.
• Strong understanding of beauty consumer behavior and aesthetic storytelling.
• Bonus : Experience with Shopify, Klaviyo, and influencer marketing. Benefits :

Work with a Trendsetting Brand : Be at the forefront of beauty innovation in India and

help shape a fresh, bold brand from the ground up.

Creative Freedom : Bring your ideas to life in a setting that values experimentation,

aesthetics, and originality.

Professional Growth : Develop your skills in marketing, social media, and influencer

management.

Product trials : You’ll always be the first to try our newest sets and new products, perks

of being in the inner circle!

Beauty Industry Exposure : Work on influencer campaigns, PR strategy, product

launches, and more, it’s a crash course in the business side of beauty

If you're ready to take gain experience and get hands-on experience in this growing industry,

we'd love to hear from you!