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Meta Advertising Specialist

Meta Advertising Specialist

Laggo MediaKolkata, Republic Of India, IN
1 day ago
Job description

Company Description

Laggo Media is a digital growth agency that empowers businesses to scale through innovative marketing and automation strategies. We specialize in providing tailored solutions in social media management, website design, paid advertising on platforms like Google and Meta, and AI-powered tools to optimize digital presence. Our expertise allows organizations to achieve sustainable growth while streamlining their operations through cutting-edge technology. Laggo Media is committed to driving measurable results for our clients.

Technical Marketing Specialist | Laggo Media

About the Role :

We’re looking for a Technical Marketing Specialist to help design, build, and optimize full-funnel marketing systems for our clients across social media, paid advertising, and CRM automation. This role blends creative marketing execution with deep technical knowledge of digital infrastructure — ideal for someone passionate about data-driven growth, automation, and results.

Responsibilities :

  • Develop, launch, and manage Facebook, Instagram, and Google Ads campaigns focused on lead generation and conversion.
  • Set up and optimize CRM systems (GoHighLevel, HubSpot, or similar) — including pipelines, automations, workflows, and reporting dashboards.
  • Build and manage sales funnels , landing pages, and appointment booking systems.
  • Track and analyze key metrics (CPL, CPA, ROAS, conversion rates) and produce performance reports for clients.
  • Implement retargeting campaigns , SMS / email automation sequences, and A / B testing.
  • Integrate marketing systems with tools like Zapier , Meta Conversion API , and Google Tag Manager .
  • Collaborate on ad creatives, copywriting, and technical setup to ensure every campaign runs smoothly.

Skills & Qualifications :

  • Strong understanding of Meta Ads Manager , Google Ads , and analytics platforms .
  • Hands-on experience with GoHighLevel (GHL) or other CRM platforms.
  • Proficiency in funnel building (ClickFunnels, GHL, or Webflow).
  • Familiarity with SEO, Google My Business optimization, and website analytics .
  • Experience with API integrations , automations , and data tracking tools .
  • Analytical mindset — able to translate metrics into actionable strategy.
  • Excellent written communication for client reporting and ad copy.
  • Nice-to-Have :

  • Understanding of AI tools (ChatGPT, Jasper, Zapier AI, etc.) for marketing automation.
  • Experience working with home service, B2B, or industrial clients .
  • Background in system design , data pipelines , or SaaS integrations .
  • What We Offer :

  • A results-first, performance-driven environment.
  • Freedom to experiment and implement your ideas.
  • Opportunities to grow into leadership and operations management roles.
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    Advertising Specialist • Kolkata, Republic Of India, IN

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