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Sales Manager – Digital Ads (Entertainment Publishers & Social Pages)

Sales Manager – Digital Ads (Entertainment Publishers & Social Pages)

Digital SukoonMumbai, Maharashtra, India
8 days ago
Job description

About the Role

You’ll drive ad revenues across our entertainment network—film / celebrity news sites, Instagram pages, YouTube channels, Snapchat shows, and partner inventories. From brand briefs to closed deals, you’ll package creator / page reach, branded content, AFP / integrations, and media (CPM / CPV / CPC) into solutions advertisers love.

What You’ll Do

  • Own a revenue book : Prospect, pitch, negotiate, and close direct deals with studios, OTTs, FMCG, fashion, tech, auto, fintech, and agencies (GroupM, Publicis, IPG, Dentsu, Madison, Havas, etc.).
  • Solution selling : Build bundles (IG Reels + YT videos + Snapchat shows + site takeovers) with clear objectives (awareness, VTR, clicks, footfall).
  • Branded content & AFP : Celeb integrations, red-carpet / pap coverage, launch-day takeovers, reel series, contests, live streams, always-on packages.
  • Media planning : Propose CPM / CPV / CPC buys, frequency capping, and flighting around tentpoles (movie releases, awards, cricket, festivals).
  • Pipeline & forecasting : Maintain CRM hygiene, weekly forecasts, and deal-stage visibility; track lead → IO → delivery → invoice.
  • Pricing & margins : Build rate cards, negotiate value adds, protect floors, upsell add-ons (whitelisting / PAID partnership, cutdowns, edits, language versions).
  • Cross-functional : Partner with Editorial / Creative / Video, Ad Ops, PR, and Legal for mockups, approvals, measurement, and contracts.
  • Measurement : Turn results (reach, views, VTR, ER, CTR, watch time) into post-campaign reports and case studies.
  • Market intel : Map categories, monitor competitor pages, surface new revenue streams (affiliate, programmatic direct, brand stores, commerce).

Must-Haves

  • 2–6 years in digital ad sales / branded content ; entertainment / celebrity / creator ecosystem is a plus.
  • Strong agency & brand relationships; confident pitching CXO / VP levels.
  • Solid grasp of social video (IG Reels / Shorts / Snap), creator economics, brand safety.
  • Data-first storyteller with sharp deck / email skills.
  • Nice-to-Have Tools

    HubSpot / Salesforce, Google Workspace, Keynote / PowerPoint; Meta / YouTube analytics, GA / Looker Studio; basics of IOs, tags, tracking, brand lift.

    KPIs (Quarterly)

    Net revenue vs target

  • Avg deal size
  • Win rate
  • New logos & category penetration
  • Repeat rate & multi-property adoption
  • Collection TAT.
  • Compensation

    Fixed + uncapped incentives

  • Health insurance
  • Mobile / Data reimbursement
  • Travel as needed.
  • Growth Path

    Sales Manager → Senior Manager → Key Accounts Lead → Head of Sales

    How to Apply

    Send your CV + 2–3 best campaign case studies to

    with subject “Sales – Digital Ads (Entertainment)” . Include current CTC, notice period, and top 10 active contacts (brands / agencies).

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    Digital Sales Manager • Mumbai, Maharashtra, India

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