Assistant Content Manager

Posted on 29 / 09 / 2025

Mission

At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport"

We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

TEAM BACKGROUND :

You will be a part of the digital commerce leadership team at Decathlon, with focus on :

Design & Upkeep of category hierarchy

Attribute Design of Texts, Images, Videos & A+ Content

Activation of SKUs

QC checks

SEO compatibility of catalogue and PDP

Agency Management

AI in content management

Job Description :

We are seeking a Assistant Content Manager who will design and manage the content strategy for the D2C website and marketplaces. The incumbent will be responsible for identifying hygiene gaps and fixing the catalog, Quality auditing for partners, cataloguing for fresh products and work with the Indian sports ecosystem leaders, the digital category teams and the relevant stakeholders in France to have the best in class content to the customers. The incumbent should aid in setting up a consistent process on how the products are going live post all checks and balances and ensure 100% products are live on the relevant websites. Bringing innovation, AI, lifestyle and SEO elements to the catalogue structure will be important along with industry best practices. The candidate should be able to demonstrate with metrics the success of enhancing content via analytical tools and also justify the ROI.

Profile

Responsibilities : Strategy

Putting together the content strategy for the D2C website and marketplaces align with the leadership teams.

Put processes in place and prioritize key action items for the year.

Put success metrics in place and monitor them.

Thought leadership of bringing AI in content.

Stakeholder Management / Collaborations

The candidate should be able to work with various Indian and Global teams to get the best practices and processes in content management

Must have detailed knowledge of how to identify, set charters and manage content agencies.

Qualifications : Master's degree.

Demonstrated expertise in content & catalogue management, preferably within the  D2C or ecommerce  sector for  2 - 4 Years.

Should be able to work with various teams and get his / her work done within timelines

Outstanding communication with an ability to create visualizations and present to the leadership teams.

Location : Anubhava, Chikkajala, Decathlon - Bangalore

This is 4 days work from office.