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Associate- Influencer Marketing
CloutflowGurugram, Haryana, India1 day ago
Job descriptionSupport in planning and executing influencer campaigns from start to finish. Coordinate with influencers / agents for negotiations, deliverables, timelines, and briefs. Track influencer deliverables (posts, videos, stories, reels) and ensure timely execution. Build and maintain healthy relationships with influencers and creator networks. Be the go-to contact for influencers during campaign execution. Assist in creating influencer briefs aligned with brand strategy. Review influencer content for brand compliance before publishing. Monitor campaign progress and ensure deliverables go live as planned. Track campaign performance metrics (reach, impressions, engagement, conversions). Prepare post-campaign reports with insights and learnings. Work closely with internal teams (Strategy, Pricing, Sales, Creative, Operations) to ensure smooth execution. Bachelor’s degree in Marketing, Communication, Media, or related field. 0–2 years of experience in influencer marketing, social media management, or digital marketing (freshers with relevant internships may apply). Strong understanding of influencer ecosystems on Instagram, YouTube, and emerging platforms. Excellent communication, negotiation, and relationship management skills. Organized, detail-oriented, and able to handle multiple campaigns simultaneously. Passion for social media trends, creators, and brand storytelling.
Key Responsibilities :
- Influencer Scouting & Shortlisting
- Identify and evaluate influencers across Instagram, YouTube, and other platforms based on brand requirements, target audience, and campaign goals.
- Analyze influencer metrics (reach, engagement, audience demographics, content quality) to ensure brand fit.
Campaign Coordination
Relationship Management
Content & Briefing
Campaign Tracking & Reporting
Cross-Team Collaboration
Requirements
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Influencer Marketing • Gurugram, Haryana, India
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