Kult App - Senior Manager - Analytics

About Kult :

Kult is India's first next-gen beauty-tech platform built for discovery, content, and shopping - where users can explore trends, discover products, engage, and shop instantly, all in one place.

Key Responsibilities :

• Track, report, and analyze the performance of marketing activities, handle ad-hoc analytic requests, and develop / automate regular reports.
• Conducts analysis of external and internal customer data utilizing database queries (SQL, Access), spreadsheet models (Excel), web analytics tools), statistical analysis software, and campaign management tools.
• Enable data driven decision making by measuring effectiveness through A / B testing, multivariate testing, time series analysis, etc.
• Deep dive available data to figure out opportunities for improving revenue and efficiency.
• Improve efficiency and agility by automating repetitive reporting tasks

What you will need :

(ref : iimjobs.com)