Performance Marketing Expert

Performance Marketing Executive – Meta & Google Ads Experience : 2–3 years

Location : GURGAON

Key Responsibilities Plan, execute, and optimize paid campaigns across  Meta Ads Manager and  Google Ads (Search, Display, YouTube).

Monitor daily performance metrics (CTR, CPC, CPM, ROAS, CPA, Conversion Rate) and optimize budgets for maximum ROI.

Conduct  keyword research ,  A / B testing , and  audience segmentation to improve campaign efficiency.

Create compelling ad copies, visuals, and landing page briefs aligned with brand objectives.

Collaborate with design and content teams for ad creatives and performance reports.

Analyze and report campaign performance using tools like  Google Analytics, Meta Insights, and GA4 .

Stay updated on  industry trends ,  algorithm updates , and  new ad formats across platforms.

Suggest strategies for  funnel optimization and  retargeting to increase conversions.

Track competitor activities and benchmark best practices.

Required Skills & Competencies Hands-on experience with  Meta Ads Manager ,  Google Ads , and  Google Analytics (GA4) .

Strong analytical and problem-solving skills; comfort with data interpretation and reporting.

Understanding of  e-commerce funnels ,  pixel tracking , and  conversion attribution .

Proficiency in Excel / Google Sheets for campaign analysis.

Basic knowledge of SEO and marketing automation tools is an advantage.

Excellent written and verbal communication skills.

Creative mindset with an eye for effective ad design and copy.

Ability to manage multiple campaigns, meet deadlines, and adapt to fast-changing priorities.

Preferred Qualifications Certification in  Google Ads or  Meta Blueprint preferred.

Experience with  Shopify ,  Amazon Ads , or  performance-based D2C marketing is a plus.

Prior experience in  nutrition, wellness, FMCG , or  consumer brands will be advantageous.