Role Overview
As the Account Manager - Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. You'll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.
Key Responsibilities
Client Strategy & Communication
- Manage relationships with client founders, CMOs, and marketing heads
- Lead weekly performance review meetings and translate data into actionable insights
- Align client expectations, growth goals, and media strategy to business objectives
- Oversee client P&L for ad investments, balancing growth and efficiency
Performance Management & Reporting
Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platformsEnsure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizationsIdentify performance issues and propose improvement strategiesBuild and present clear, insightful performance reportsScaling & Strategy Development
Collaborate with the strategy team to design account growth roadmapsRecommend budget allocation, funnel strategy, and audience expansionAudit creatives and landing pages to guide strategic decisionsSuggest new platform testing or automation opportunitiesExecution Oversight & Team Coordination
Ensure daily ad operations and reporting tasks are completed accuratelyTranslate strategic goals into actionable steps for internal teamsTrack progress, review deliverables, and maintain quality standardsCoach junior team members on performance marketing and communicationProcess & System Development
Create SOPs and templates for reporting, campaign audits, and reviewsMaintain workflow consistency and structured documentationContribute to automation and dashboard projects that enhance efficiencyRequirements
4-7 years of experience in performance marketing or digital strategy (preferably agency-side)Proven record managing ₹50L-₹2Cr+ monthly ad spends across platformsStrong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.)Data-driven mindset with excellent analytical and problem-solving skillsExceptional client management and communication abilitiesStrategic thinker able to connect marketing metrics with business growthExperience mentoring small teams and improving internal workflowsPreferred Skills
Experience with AI or automation tools for optimization and reportingUnderstanding of multi-touch attribution, blended ROAS, and funnel measurementExposure to D2C, SaaS, or healthcare sectorsFamiliarity with Looker Studio, Supermetrics, Slack, and Asana / ClickUpSkills Required
Google Ads, Slack, Asana