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Account Manager - Paid Media
Account Manager - Paid MediaConfidential • India
Account Manager - Paid Media

Account Manager - Paid Media

Confidential • India
19 days ago
Job description

Role Overview

As the Account Manager - Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. You'll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.

Key Responsibilities

Client Strategy & Communication

  • Manage relationships with client founders, CMOs, and marketing heads
  • Lead weekly performance review meetings and translate data into actionable insights
  • Align client expectations, growth goals, and media strategy to business objectives
  • Oversee client P&L for ad investments, balancing growth and efficiency

Performance Management & Reporting

  • Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms
  • Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations
  • Identify performance issues and propose improvement strategies
  • Build and present clear, insightful performance reports
  • Scaling & Strategy Development

  • Collaborate with the strategy team to design account growth roadmaps
  • Recommend budget allocation, funnel strategy, and audience expansion
  • Audit creatives and landing pages to guide strategic decisions
  • Suggest new platform testing or automation opportunities
  • Execution Oversight & Team Coordination

  • Ensure daily ad operations and reporting tasks are completed accurately
  • Translate strategic goals into actionable steps for internal teams
  • Track progress, review deliverables, and maintain quality standards
  • Coach junior team members on performance marketing and communication
  • Process & System Development

  • Create SOPs and templates for reporting, campaign audits, and reviews
  • Maintain workflow consistency and structured documentation
  • Contribute to automation and dashboard projects that enhance efficiency
  • Requirements

  • 4-7 years of experience in performance marketing or digital strategy (preferably agency-side)
  • Proven record managing ₹50L-₹2Cr+ monthly ad spends across platforms
  • Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.)
  • Data-driven mindset with excellent analytical and problem-solving skills
  • Exceptional client management and communication abilities
  • Strategic thinker able to connect marketing metrics with business growth
  • Experience mentoring small teams and improving internal workflows
  • Preferred Skills

  • Experience with AI or automation tools for optimization and reporting
  • Understanding of multi-touch attribution, blended ROAS, and funnel measurement
  • Exposure to D2C, SaaS, or healthcare sectors
  • Familiarity with Looker Studio, Supermetrics, Slack, and Asana / ClickUp
  • Skills Required

    Google Ads, Slack, Asana

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