We are seeking a creative and results-oriented Video SEO Expert to join our marketing team. The ideal candidate will have a passion for storytelling through video and expertise in video production, editing, SEO, and marketing strategies. You will be responsible for creating compelling video content, optimizing it for search visibility, and executing campaigns that engage audiences, drive brand awareness, and achieve business objectives.
Key Responsibilities :
- Conceptualize, plan, and produce video content aligned with marketing goals and customer journey stages.
- Collaborate with cross-functional teams to create assets such as product demos, explainer videos, testimonials, and promotional clips.
- Manage end-to-end video production : scriptwriting, storyboarding, shooting, and editing.
- Ensure high-quality production standards in videography, audio, lighting, and visual effects.
- Oversee post-production including editing, color correction, graphics, and sound design.
- Develop and implement video marketing strategies across websites, social media, email, and paid campaigns.
- Optimize and manage the company's YouTube channel with SEO-focused strategies for visibility and engagement.
- Upload, schedule, and manage video content across multiple platforms.
- Create short-form video content for platforms like Instagram Reels, TikTok, and Facebook Stories.
- Execute video ad campaigns on YouTube, Facebook, Instagram, and other platforms, tracking ROI.
- Monitor video analytics (views, CTR, engagement, conversions) and optimize campaigns accordingly.
- Provide regular reports with insights and recommendations for performance improvement.
- Ensure all video content aligns with brand guidelines and messaging consistency.
Qualifications and Skills :
Bachelor's degree in Marketing, Communications, Film, or a related field (Master's is a plus).Proven experience as a Video Marketing Specialist, Video SEO Expert, or similar role.Strong knowledge of video SEO, storytelling techniques, and video marketing best practices.Proficiency in video editing tools and production workflows.Creativity and an eye for visual design, composition, and branding.Excellent communication and project management skills.Ability to manage multiple video projects simultaneously.Familiarity with YouTube Analytics, Google Ads, and social media analytics platforms.Skills Required
Campaign Management