e-Vitmamin - Online Campaign Manager - Performance Marketing

Position Summary :

E Vitamin Business Consulting Pvt.Ltd. is seeking a Performance Marketing Expert to manage and optimize digital campaigns for Direct-to-Consumer (D2C) brands.

The ideal candidate should have strong expertise in Google Ads, Meta Ads, and ROI-focused growth strategies.

You will be responsible for strategizing, executing, analyzing, and scaling paid campaigns to maximize return on ad spend (ROAS) and drive sustainable e-commerce growth.

Key Responsibilities :

• Campaign Management : Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
• ROI & ROAS Focus : Develop, implement, and refine strategies to achieve business goals with measurable ROI.
• Audience Targeting : Leverage data-driven insights to build advanced audience segments, retargeting funnels, and lookalike audiences.
• Creative Strategy : Collaborate with content, design, and brand teams to develop ad creatives that maximize engagement and conversion rates.
• Performance Analytics : Monitor campaign KPIs, track budgets, and generate performance reports with actionable recommendations.
• Scaling Campaigns : Identify high-performing channels and campaigns, then scale them profitably to drive consistent growth.
• Market Research : Stay updated with digital marketing trends, competitor strategies, and platform updates to enhance campaign efficiency.

Required Skills & Qualifications :

(ref : iimjobs.com)