Performance Marketing Lead

Role : Performance Marketing Lead

Company : Source Medium

Location : Remote

Experience Required : Minimum of 6-7 years

About the Role

Source Medium is seeking a Performance Marketing Lead with strong expertise in performance marketing. You will lead end-to-end media strategy and execution—across Meta and Google—covering planning, budgeting, and flawless ad operations.

The role involves analyzing campaign performance, translating insights into actionable steps, and collaborating with clients to refine objectives. You'll ensure advertising content runs on the most impactful platforms while driving measurable results. This is a chance to own high-performing campaigns in a fast-paced, growth-focused environment.

Responsibilities

• Develop and present strategic media plans that align with client goals to maximize ROI across all channels (Meta, Google).
• Review backend data (Shopify, GA4, attribution tools) to identify performance levers and drive optimizations beyond platform dashboards.
• Lead and mentor Layer 2 media planners : set tasks, run dry runs, review work, and establish SOPs to improve team efficiency.
• Own client communication : schedule and lead weekly calls, prepare performance decks, and proactively share insights.
• Oversee ad operations setup, QA all campaigns before launch, and ensure seamless execution across platforms.
• Allocate and monitor campaign budgets efficiently to achieve KPIs, flagging risks early.
• Track, analyze, and report campaign performance, translating data into clear, actionable recommendations for both clients and the team.
• Stay updated on industry trends, new platform features, and competitor benchmarks; implement best practices into client strategies.
• Build and continuously refine internal processes for campaign planning, reporting, and knowledge transfer.

Requirements

What We Offer

Skills Required

Google Ads, Shopify