Senior Expansion Manager

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Job Summary :

As a Senior City Expansion Manager , you will play a critical role in Cult Fit’s franchise business expansion. Acting as the primary point of contact for franchise partners in North India, you will facilitate site identification, business case alignment, and center launches, ensuring smooth operations and relationship management throughout the process.

Key Responsibilities :

Site Selection & Market Analysis

Lead strategic site identification efforts in pre-approved micro-markets while actively exploring new expansion opportunities

Conduct thorough site evaluations including physical visits, feasibility assessments, and competitive analysis

Coordinate with cross-functional teams to validate site selections against established company guidelines and performance metrics

Support partners in identifying optimal locations within their territories that align with both partner goals and company strategy

Real Estate Negotiations & Support

Bridge communications between franchise partners and property owners / Real estate team to facilitate productive discussions

Collaborate closely with the Real Estate team to streamline lease negotiations and accelerate closure timelines

Oversee documentation and compliance requirements throughout the real estate acquisition process

Business Planning & Financial Oversight

Work with partners to develop comprehensive business plans and financial projections for new centers

Ensure alignment between partner objectives and company performance expectations

Monitor and support the achievement of key business milestones (target rent, presales and key hiring milestones) throughout the center development process

Market & Competition Analysis

Conduct detailed competition and market analysis to evaluate the feasibility of proposed locations.

Gather data on branded retail presence, residential density, and other key data points to build a comprehensive point of view (POV) for site selection.

Provide insights and recommendations based on market trends and competitive landscape.

Qualifications & Requirements

Bachelor’s degree in Business Administration, Real Estate, or a related field.

4-8 years of experience in business development, franchise management, real estate, or market analysis.

Strong analytical skills to interpret market data and competition trends.

Excellent communication and interpersonal skills for building and maintaining relationships.

Proactive, self-motivated, and comfortable working in a fast-paced, dynamic environment.

Ability to multitask and adapt to changing priorities while maintaining focus on deliverables.

Willingness to travel within the city for site visits and partner meetings.