Director, Experiential Marketing

9-12+ years in event management with at least 2-4 years in a leadership role, preferably within

the insurance or BFSI sector.

Strategic Leadership

Develop and drive the long-term strategy for Events & Experiences, aligning with overall marketing and

business goals.

Lead the creation and execution of the annual events calendar, including flagship events, product launches,

CXO forums, partner meets, and customer engagement initiatives.

Champion the adoption of new experiential formats, technologies, and digital platforms to enhance brand

engagement.

Create, deploy and supervise templates for regional events to ensure on-ground consistency of the brand’s

presence and experience.

Experience Design & Innovation

Oversee the conceptualization and delivery of immersive, differentiated brand experiences across physical,

digital and hybrid platforms.

Foster a culture of innovation, encouraging experimentation with new event formats and engagement models.

Stakeholder & Team Management

Lead, mentor, and develop a high-performing Events & Experiences team.

Collaborate closely with internal stakeholders (Sales, Distribution, HR, Product, Compliance, etc.) and

external partners (agencies, vendors, industry bodies).

Manage a CXO-level engagement program and represent the organization at industry forums, FAM trips as

needed.

Financial & Vendor Management

Own the function’s budget, ensuring optimal allocation and cost-effective execution of all events.

Oversee vendor selection, contract negotiations, and relationship management to ensure quality and timely

delivery.

Governance & Compliance

Ensure 100% adherence to brand, legal, and regulatory guidelines relevant to the insurance sector.

Establish and monitor robust processes for risk management, compliance, and audit readiness for all events.

Performance Measurement & Reporting

Define and track KPIs such as engagement metrics, NPS, and ROI for all events and experiences.

Present regular reports, insights, and recommendations to the CMO and senior leadership.