This job offer is not available in your country.
Associate Director, Marketing Excellence
ConfidentialMumbai12 days ago
Job descriptionOwn the digital and social platform ecosystem and conversion tools. Lead MarTech platform development and integration (e.g., Salesforce, HubSpot, Marketo, Pardot). Collaborate with IT and product marketing to ensure scalable, secure, data-driven systems. Optimize marketing technology stack performance, reporting, and customer insights. Develop and oversee integrated campaigns that drive brand awareness and lead generation. Define content strategy aligned with brand messaging, legal, and regional requirements. Monitor campaign performance, generate insights, and refine future strategies. Ensure efficient tech setup and governance across all digital marketing channels. Co-create regional brand strategies and manage adaptation of B2B messaging for consumer audiences. Ensure regional creative assets align with global branding guidelines. Drive localization efforts to ensure market relevance and consistency. Oversee KOL collaborations and influencer programs to enhance brand presence. Guide content creation across digital channels to support community engagement. Ensure tone, style, and messaging align with professional branding. Build strong internal stakeholder relationships and manage external agencies / vendors. Coordinate IT and marketing event resources for timely execution of initiatives. Present campaign performance and insights to senior leadership and business units. Lead and mentor a high-performing team of digital marketers and specialists. Promote collaboration, performance accountability, and professional growth. Foster a data-driven, results-oriented, and innovation-friendly team culture. Bachelor's degree in Marketing, Business, Communications, or a related field. 15+ years of experience in B2B marketing, with a focus on APAC markets. Deep understanding of digital strategy, content marketing, and community building. Experience in healthcare or medical technology is preferred. Proficiency with MarTech platforms : Salesforce, HubSpot, Marketo, Pardot. Experience with analytics tools : Google Analytics, Adobe Analytics. Knowledge of CMS, CRM, marketing automation, and campaign tracking systems. Strong grasp of digital lead gen tactics across social, search, and programmatic platforms. Proven track record leading and scaling marketing teams. Strong stakeholder and project management skills within matrix organizations. Exceptional communication and presentation abilities. Comfortable managing both strategic vision and execution-level details.
Position Summary
This newly created leadership role will act as a strategic partner to regional business units—including Product Marketing, Channel Marketing, Clinical, and Sales—enabling campaign and initiative execution across the APAC region. The Associate Director will lead a team of marketing specialists and own digital strategy, platform development, and performance execution, driving scalable and measurable impact.
Key Responsibilities
1. Strategic Marketing Leadership
- Serve as a trusted advisor to internal stakeholders across marketing and clinical divisions.
- Lead cross-functional planning and execution of regional marketing initiatives.
- Drive lead generation campaigns, social media engagement, and event / product marketing.
- Champion change management initiatives to promote digital-first marketing adoption.
2. Digital Strategy & MarTech Ownership
3. Campaign Execution & Content Strategy
4. Brand Development & Messaging
5. Community Engagement & Influencer Strategy
6. Stakeholder & Agency Management
7. Team Leadership
Qualifications & Requirements
Education & Experience
Technical Skills
Leadership & Communication
Skills Required
Cms, Marketing Automation, Crm
Create a job alert for this search
Associate Marketing • Mumbai
Related jobs
Uniqus is seeking professionals for our ARC team.As an Associate Director, you will work with clients to provide high-quality accounting advisory services set out above.
You will be responsible to m...Show moreLast updated: 30+ days ago
- Promoted
Associate - Strategic Partnership
Media.netmumbai, maharashtra, in If you are passionate to work in the.These are the game changers, the visionaries who also roll up their sleeves & get stuff done! What a fantastic combination of skills! Strategic vision + Executi...Show moreLast updated: 24 days ago
- Promoted
Associate Director
PwC IndiaMumbai, Maharashtra, India Job Description & Summary : PwC’s Chemicals Strategy & Operations team is looking for high-potential individuals to support high-impact consulting engagements.
You will work closely with clients to a...Show moreLast updated: 6 days ago
Associate Director- FS
Uniqus Consultech IncMumbai, MH, inQuick Apply
- Promoted
Associate Director - Customer Experience Strategy
Truemedsmumbai, maharashtra, in We are looking for someone passionate about improving how customers experience our brand across all touchpoints.This role will focus on identifying pain points, designing solutions, and driving ini...Show moreLast updated: 5 days ago
- Promoted
Associate Director
MarketXpander Servicesmumbai, maharashtra, in We love fearless Sales Rainmakers.Hustle, Work, Repeat” is something we live by in sales.Your success is directly proportional to the responsibility you hold.
If you are curious to learn about the b...Show moreLast updated: 7 days ago
- Promoted
Associate Director, Growth
ConfidentialMumbai Define and execute growth strategies to drive user acquisition and retention.Lead digital campaigns and performance marketing initiatives.
Analyze market trends and identify new business opportuniti...Show moreLast updated: 30+ days ago
- Promoted
Associate Director - Advanced Analytics
KMK Consulting Inc.Thane, IN KMK is a global data analytics and technology consulting company empowering leaders across the Life Sciences industries to make better data-driven decisions.
Our data analytics and software platform...Show moreLast updated: 30+ days ago
- Promoted
Director / Associate Director, Commercial Analytics & Operations
KMK Consulting Inc.Kalyan-Dombivli, IN Director / Associate Director, Sales Operations & Incentive Compensation.KMK is a leading global data analytics and technology consulting firm, dedicated to empowering leaders in the Life Sciences se...Show moreLast updated: 5 days ago
- Promoted
Associate Director - Career Advancement Services
Indian School of Businessmumbai, maharashtra, in To plan and implement business development activities in the assigned region / Industry cluster as per established guidelines to achieve placement objectives of the school.The primary responsibility...Show moreLast updated: 30+ days ago
- Promoted
Senior Manager / Associate Director - Revenue
Emeritusthane, maharashtra, in Role : Senior Manager / Associate Director - Revenue.Location : Mumbai / Bangalore (Hybrid).Emeritus is redefining global education by making high-quality learning accessible and affordable for indiv...Show moreLast updated: 30+ days ago
- Promoted
Associate Director - Transformation Management
M / S.Smart SolutionMumbai Experience Required : 10+ years of experience in change management or transformation, with 5+ years of Program Management experience in a matrix environment &...Show moreLast updated: 20 days ago
- Promoted
Associate Director, Programmatic
AtidivKalyan-Dombivli, IN Associate Director, Programmatic (AdOps).Atidiv was built to ignite hyper growth.We are the solution for sustainable and scalable growth.
Atidiv is a provider of data science, product development & ...Show moreLast updated: 30+ days ago
- Promoted
Associate Director, Brand Equity
Tata Consumer Productsmumbai, maharashtra, in Strategize, design and implement a robust brand program across product superiority, deepening equity and effectively implemented across different market types.
Building Masterbrand architecture stra...Show moreLast updated: 17 days ago
- Promoted
Associate Director Marketing
ConfidentialMumbai Excellent cross-functional collaboration skills especially with leadership, product, design, and growth.Premier B-school background is a plus, but .Show moreLast updated: 9 days ago
- Promoted
Associate Director- Performance Marketing
ConfidentialMumbai, India Location : Mumbai (Andheri, East).Strategize and conceptualize effective marketing campaigns across various digital paid media.
SEO initiatives in order to meet the client&aposs objective.Provide inp...Show moreLast updated: 9 days ago
- Promoted
Associate Marketing Manager, Marketing Excellence
ConfidentialMumbai The Associate Marketing Manager of Marketing Excellence APAC will be responsible developing and executing marketing campaigns that drive brand awareness, engagement, and lead generation.This role w...Show moreLast updated: 12 days ago
- Promoted
Associate Director – Investment Implementation
Marsh McLennanmumbai, maharashtra, in We are seeking a talented individual to join our Investment team at Mercer.This role will be based in Mumbai.This is a hybrid role that has a requirement of working at least three days a week in th...Show moreLast updated: 5 days ago
- Promoted
Director- Lifecycle Marketing
RateGaindombivli, maharashtra, in RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them a...Show moreLast updated: 7 days ago