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Specialist - Performance Marketing

Specialist - Performance Marketing

E2MAhmedabad, India
30+ days ago
Job description

Role : Performance Marketing Specialist.

Location : Ahmedabad | Remote.

About the Role :

Own, optimize, and scale E2Ms paid media strategy to consistently generate high-quality Marketing Qualified Leads (MQLs) from digital agencies, driving measurable pipeline growth and brand visibility through effective performance marketing channels.

This position is for our in-house E2M Brand, and you will work directly with our functional CMO / CEO based in the US.

We are seeking someone who is :

  • Comfortable attending daily stand-up meetings aligned with US time zones.
  • Flexible with working hours.
  • Confident in owning and executing strategies that make real business impact.

Key Responsibilities :

We are looking for a highly skilled performance marketing expert with :

  • 4+ years of experience creating and managing successful PPC advertising campaigns (Google, Facebook, LinkedIn).
  • Experience managing ad budgets of $10,000+ per month across Search, Display, and Video campaigns.
  • A strong track record with metrics and examples of successful multi-platform campaigns.
  • Expertise in digital campaign management, including processes, workflows, and delivering performance against KPIs.
  • Experience with interactive marketing, media planning, and campaign management.
  • Ability to create and launch targeted retargeting ad campaigns and optimise for e-commerce conversions.
  • A knack for innovative strategies that increase performance and reduce costs.
  • Strong analytical skills with the ability to evaluate data and interpret actionable results.
  • A passion for staying current on paid search and social trendsand a desire to share that knowledge.
  • Strong verbal and written communication skills.
  • Prior experience working in the US market is a plus.
  • Advanced experience with GA4, Google Looker Studio, and performance reporting.
  • What We Need You to Do :

  • Strategize & Analyze : Dive into margins and conversion rates to blueprint growth strategies.
  • Create High-Impact Ads : Help build compelling, conversion-driven ad creatives.
  • Know the Audience : Understand and leverage buyer personas to maximize engagement.
  • Test Relentlessly : Run A / B tests, analyze results, and refine strategies for optimal performance.
  • Troubleshoot & Optimize : Adapt campaigns in real-time based on data and performance.
  • Scale What's Working : Double down on successful efforts to fuel business growth.
  • Track Everything : Set up funnels, monitor performance metrics, and maintain full visibility of traffic and conversions.
  • What Youll Gain :

  • Direct mentorship from our CMO and Founder.
  • A high-growth career path in performance marketing.
  • Access to advanced tools, continuous training, and hands-on campaign experience.
  • A fun, fast-paced, and driven work environment.
  • Potential leadership opportunities for top performers.
  • (ref : iimjobs.com)

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    Performance Marketing Specialist • Ahmedabad, India

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