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Marketing Automation Lead

Marketing Automation Lead

SGP India Private LimitedNoida, Republic Of India, IN
14 hours ago
Job description

We’re looking for a performance-driven Marketing Manager to lead our paid media and marketing automation initiatives. The ideal candidate will have hands-on experience running high-performing paid campaigns, managing ABM programs, and leveraging HubSpot automation, including dashboards and reporting to drive lead generation and revenue growth.

Key Responsibilities :

  • Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, Meta, and other relevant channels.
  • Develop and manage HubSpot marketing automation workflows for lead nurturing, scoring, and segmentation.
  • Design and execute targeted ABM campaigns using prospect intelligence and intent data.
  • Manage and optimize email marketing strategies to improve engagement and conversion rates.
  • Track and analyze campaign performance, providing actionable insights to maximize ROI.
  • Build dashboards and reports in HubSpot, Google Analytics, and relevant tools for performance analysis.
  • Manage budgets effectively to ensure optimal allocation across campaigns.
  • Conduct A / B testing on ads, landing pages, and email campaigns for continuous improvement.
  • Stay updated on digital marketing trends, automation advancements, and industry best practices.

Requirements :

  • Bachelor’s degree in Marketing, Business, or related field.
  • 4–5 years of experience in B2B or SaaS marketing with proven expertise in paid advertising and HubSpot automation.
  • Strong knowledge of ABM strategy, audience segmentation, and multichannel campaign execution.
  • Proficiency in HubSpot Marketing Hub – workflows, automation, lead scoring, and reporting.
  • Hands-on experience with Google Ads, LinkedIn Ads, and campaign optimization.
  • Strong email marketing experience, including automation, personalization, and deliverability best practices.
  • Excellent analytical, reporting, and project management skills.
  • Tools & Platforms :

  • HubSpot Marketing Hub
  • Clay knowledge (preferred)
  • LinkedIn Ads & LinkedIn Sales Navigator
  • Google Ads & Google Analytics
  • ZoomInfo or similar data enrichment platforms
  • Meta Ads Manager
  • Email marketing tools and campaign dashboards
  • Preferred Skills :

  • Experience with CRM integration or revenue operations.
  • HubSpot and Google Ads certifications.
  • Familiarity with SEO, retargeting, and lead lifecycle management.
  • What We Offer :

  • Collaborative and growth-driven environment.
  • Learning and professional development opportunities.
  • Exposure to advanced marketing automation and ABM strategy.
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    Marketing Automation • Noida, Republic Of India, IN

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