Associate- Influencer Marketing

Key Responsibilities :

Influencer Scouting & Shortlisting

Identify and evaluate influencers across Instagram, YouTube, and other platforms based on brand requirements, target audience, and campaign goals.

Analyze influencer metrics (reach, engagement, audience demographics, content quality) to ensure brand fit.

Campaign Coordination

Support in planning and executing influencer campaigns from start to finish.

Coordinate with influencers / agents for negotiations, deliverables, timelines, and briefs.

Track influencer deliverables (posts, videos, stories, reels) and ensure timely execution.

Relationship Management

Build and maintain healthy relationships with influencers and creator networks.

Be the go-to contact for influencers during campaign execution.

Content & Briefing

Assist in creating influencer briefs aligned with brand strategy.

Review influencer content for brand compliance before publishing.

Campaign Tracking & Reporting

Monitor campaign progress and ensure deliverables go live as planned.

Track campaign performance metrics (reach, impressions, engagement, conversions).

Prepare post-campaign reports with insights and learnings.

Cross-Team Collaboration

Work closely with internal teams (Strategy, Pricing, Sales, Creative, Operations) to ensure smooth execution.

Requirements

Bachelor’s degree in Marketing, Communication, Media, or related field.

0–2 years of experience in influencer marketing, social media management, or digital marketing (freshers with relevant internships may apply).

Strong understanding of influencer ecosystems on Instagram, YouTube, and emerging platforms.

Excellent communication, negotiation, and relationship management skills.

Organized, detail-oriented, and able to handle multiple campaigns simultaneously.

Passion for social media trends, creators, and brand storytelling.