Sales Manager

Responsibilities & Duties (Critical Success Factors) :

• Establish an overall country strategy, implement and execute the plans to ensure business objectives are achieved;
• Plan, direct, and monitor the sales activities & campaigns to achieve established sales and market share targets;
• Lead, direct, and monitor sales activities & campaigns through various channels (distributors, LFR, B2B, online portals …etc.) to maximize revenue and market share;
• Work with relevant stakeholders to create product roadmap for the region; to ensure that sales strategies and activities are integrated and aligned with the overall Company objectives;
• Prepare sales forecasts and budgets; set targets in areas like product mix, sales volume, market shares, business development, … etc.;
• Launch and monitor sales & marketing programs, keep track of cost and effectiveness of programs & activities against the goals;
• Monitor sales volume, revenues, and costs against forecast to identify problem areas, adapt procedures or prioritize resources to improve business performance as needed;
• Implement business strategies to achieve profitable business relationships and identify new revenue opportunities; raise the awareness of the brand across all markets;
• Frequent site visits and meetings with retailers / distributors, assist distributors in over-achieving sell through target

Essential qualifications, skills, knowledge and experience :