Reports to : Senior TL (Team Leader Manager)
Location : Gurugram
Team : Supports 1 Senior TL, 4 Team Leaders, 150 experts
Role Overview
The HR Engagement & Retention Manager is a critical operations and support role responsible for enabling expert success through flawless execution of onboarding, retention, compliance, and administrative functions. You will be the operational backbone of your vertical (Tarot, Astrology, or Energy Healing), allowing Team Leaders to focus purely on coaching while you ensure experts have everything they need to thrive on the Coto platform. This role requires exceptional organizational skills, attention to detail, and the ability to manage multiple priorities across 150 experts.
Key Responsibilities
Onboarding & Activation (0-30 Days)
- Own the complete onboarding process for all new experts in your vertical
- Conduct welcome orientations, platform training, and initial setup sessions
- Ensure profile completion, background verification, compliance documentation
- Track onboarding milestones : profile approval, first availability set, first session completed
- Coordinate with Team Leaders for smooth handoff after Day 30
- Troubleshoot technical issues during onboarding (platform access, payment setup, etc.)
- Target :
85% completion rate within 30 days
Retention & Engagement
Monitor expert engagement metrics : login frequency, availability, responsivenessIdentify early warning signs of disengagement or potential churnProactively reach out to inactive or declining experts with retention interventionsCoordinate re-engagement campaigns and win-back initiativesCelebrate milestones : tier promotions, rating achievements, revenue milestonesBuild and maintain expert community through newsletters, WhatsApp groups, eventsTarget :70% expert NPS
Progression & Performance Tracking
Maintain expert performance dashboards : fill rate, conversion rate, ratings, revenueTrack expert tier progression (Below Silver → Silver → Gold / Diamond)Coordinate tier advancement processes and communicationsSupport Team Leaders with performance data and analytics for coaching sessionsIdentify top performers for recognition and case study opportunitiesFlag underperformers to Team Leaders for intensive coachingTarget : 20% of experts advance tiers quarterlyCompliance & Quality Assurance
Ensure all experts maintain valid certifications, licenses, and documentationMonitor adherence to community guidelines and professional standardsCoordinate background checks, verification processes, and renewalsTrack and enforce attendance and punctuality standardsManage escalations from Trust & Safety regarding expert conductMaintain compliance documentation and audit trailsTarget : 100% compliance with platform policies,Attendance & Punctuality Management
Monitor expert availability settings and session attendanceTrack no-shows, cancellations, and late arrivalsImplement attendance improvement plans for chronic issuesCoordinate schedule adjustments and availability optimizationSend reminders for upcoming sessions and availability gapsTarget : >95% session attendance rate,
Incentives & Motivation Programs
Administer incentive programs, bonuses, and rewardsCommunicate promotion criteria and tier benefits clearlyTrack incentive eligibility and payout processingDesign and implement gamification initiatives (leaderboards, challenges, badges)Coordinate contests, competitions, and recognition programsCelebrate wins and share success stories across the expert communityTarget : >80% expert participation in incentive programs
Leaves & Time-Off Management
Process leave requests and maintain leave calendarsEnsure adequate expert coverage during planned absencesTrack leave balances and communicate policiesCoordinate with Team Leaders on coverage plans for key expertsManage emergency leave situations and crisis supportTarget :Payment Administration
Coordinate payment processing and payout schedulesTroubleshoot payment issues, delays, or discrepanciesMaintain accurate records of earnings, deductions, and payoutsCommunicate payment policies and updates clearlyEscalate complex payment issues to Finance teamTrack and resolve payment-related tickets and inquiriesTarget :95% on-time payouts
Operational Excellence
Serve as primary point of contact for expert operational questionsMaintain CRM and expert management systems with accurate dataGenerate weekly and monthly reports for Senior TL on key metricsCoordinate cross-functional initiatives (Product, Marketing, Finance)Identify process improvements and efficiency opportunitiesSupport Senior TL with special projects and strategic initiativesSuccess Metrics
Primary KPIs
Onboarding : Time to first session85%
Retention : Annual expert churn70
Engagement : Expert login rate >80% weekly, availability fill rate >
60%
Compliance : 100% documentation compliance,Operations : Issue resolution time4.5 / 5
Supporting Metrics
Tier progression rate (experts moving up tiers)Attendance rate >95%, no-show rate
Payment issue resolution timeLeave request response timeIncentive program participation >80%
Team Support
Team Leader satisfaction with ESM support >4.5 / 5
Senior TL effectiveness score (measure ESM's impact on TL productivity)Expert operational ticket volume reduction (measure of proactive support)Qualifications
Required :
3+ years in HR Engagement, operations, customer success, or program managementProven track record managing operational workflows for 100+ peopleStrong project management skills with ability to juggle multiple prioritiesExceptional attention to detail and organizational capabilitiesProficiency in CRM systems, spreadsheets, and data management toolsExcellent written and verbal communication skills (Hindi and English)Problem-solving mindset with ability to troubleshoot issues independentlyEmpathy and patience when working with diverse expert communityPreferred :
Background in wellness, mental health, coaching, or professional servicesExperience with marketplace or platform operationsFamiliarity with payment processing, compliance, and HR administrationUnderstanding of Indian labor laws and independent contractor relationshipsKnowledge of Tarot, Astrology, or Energy Healing practicesExperience with community management and engagement programsProficiency in Arabic (for specific verticals supporting Gulf markets)Data analysis skills (SQL, Tableau, Looker) for performance trackingSkills Required
Tableau, Crm Systems, Sql, Spreadsheets