Marketing Automation Expert

Job description

What will you do

• Serve as a technical lead for email marketing, advising, and building sophisticated programs and system architecture.
• Perform system maintenance and administration tasks in the marketing automation system (Eloqua), enforcing standard methodologies and data governance regulations.
• Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time and dynamic content, and automation-enabled campaigns.
• Understand email technology and data sources to deliver incremental growth.
• Enforce email list hygiene rules to ensure deliverability.
• Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email and landing page execution.
• Ensure accuracy, quality, and brand consistency in communications.
• Offer thoughtful insights, advice and recommendations regarding email tactics and opportunities for contact and email optimization.
• Guide technical decisions and help provide solutions to the production teams.

Education

Bachelor's degree in business, Marketing, Computer Science or related major required.

Experience

Skills Required

Eloqua, Javascript, Html