Lead - Digital, Performance Marketing & Media Strategy

Job Title : Lead - Digital / Performance Marketing & Media Strategy

Summary : We are looking for a dynamic leader to head Digital, Performance Marketing & Media Strategy , owning the end-to-end digital growth engine for HoABL. This role will lead customer acquisition, digital media planning, and performance-driven marketing campaigns to deliver measurable ROI, while also strengthening our brand presence across platforms.

THE HOUSE OF ABHINANDAN LODHA (HOABL)

The House of Abhinandan Lodha (HoABL) was founded in 2020, is India’s largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspiring buyers across the country.

In just five years, HoABL has sold about 12 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, and Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.

HoABL has swiftly gained prominence by focusing on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike.

With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. HoABL’s customer base of over 6,000 investors spans 27 countries, 23 states, and 107 cities—including India’s top metros and international hubs such as New York, London, Singapore, Dubai, Sydney, Tokyo, and Toronto—underscoring the company’s scale, trust, and credibility in the land ownership space. The majority of HoABL’s customers are salaried professionals (~45%) largely CEO’s and CXO’s, independent professionals (~20%), with the balance comprising entrepreneurs and business owners—reflecting a diverse yet aspirational customer profile.

Positioning itself as a tech company within the real estate sector, HoABL is a business built from scratch and unlike many new-age start-ups, HoABL has never incurred a loss nor engaged in cash burning.

HOABL has also recently forayed into Vertical Real Estate Development in Mumbai with two marquee projects in South Mumbai and one with Mittal Builders the North Mumbai totalling the commitment to 3.1mn sqft.

Key Responsibilities

• Define, plan, and execute the digital performance marketing roadmap , aligned with overall business, sales, and brand objectives.
• Own and scale customer acquisition across digital channels (paid search, paid social, programmatic, affiliates, display, video, etc.), driving ROI and growth.
• Lead media strategy and planning , ensuring optimal media mix and budget allocation across channels.
• Manage day-to-day performance campaigns monitoring, optimizing, and improving CAC, CTR, CPL, and LTV metrics.
• Drive technology integration, automation, and analytics for campaign management, revenue tracking, and funnel optimization.
• Partner with brand, sales, product, and presales teams to ensure digital marketing is embedded into business objectives.
• Build and mentor a high-performing team of digital marketers while managing external agencies and partners for delivery excellence.
• Track competitor moves, market trends, and global best practices to continuously evolve HoABLs digital engine as a strategic differentiator .
• Identify and implement monetizable digital-led customer propositions and innovations in performance marketing.
• Deliver measurable impact across brand awareness, lead generation, and revenue contribution through digital and media channels.

Competencies

Qualifications & Experience