Performance Marketing Lead

Performance Marketing Lead

at Traya Health

Location : Malad, Mumbai

About Us :

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for

consumers dealing with hair loss. The Company provides personalized consultations that help

determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the

power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision :

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while

empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the

perfect holistic solution for hair loss patients.

The Founders :

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School

alumnus.

Role Summary :

As a Senior Performance Marketing Manager, you will lead the strategy and execution of our digital marketing initiatives. You will be responsible for managing and optimizing performance marketing channels, such as paid search, social media, display, and affiliate marketing. Your leadership and analytical expertise will help drive growth, maximize ROI, and shape our overall marketing strategy.

Key Responsibilities :

• Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and

other performance channels.

recommendations to maximize ROI. Managing budgets of $1Million annually.

optimization.

resonate with target audiences.

with broader business goals.

stakeholders and executive leadership.

edge.

Qualifications :

making.

Analytics).

actionable recommendations.

Preferred Skills and Experience :

What We Offer :

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.