Brand Communications Manager

Drives external growth — collaborations, stores, pop-ups — and converts in-store walk-ins at Chhatarpur.

Role Description

Reports to : Founder

Key Responsibilities

Manage store & pop-up communication, retailer follow-ups, and contracts.

Handle walk-in customers at Chhatarpur studio; record, bill, and report conversions.

Lead influencer tie-ups and press mentions with Merchandiser.

Coordinate content days with Social-Media & Marketing teams.

Maintain CRM database and follow-up logs.

KPIs

KPI Target

Walk-in conversion rate ≥30 %

Store / pop-up partnerships 3–4 per month

Influencer / PR tie-ups 2 per month

Lead follow-up closure rate ≥15 %

Customer satisfaction rating 9 / 10

CRM updates 100 % weekly

Qualifications

• Strong skills in Communication and Strategic Communications
• Expertise in Brand Management and Integrated Marketing
• Proven ability to manage multiple projects efficiently
• Experience with analyzing market trends and applying insights to strategies
• Bachelor’s degree in Marketing, Communications, Retail Management, or a related field
• Proficiency in creating creative, compelling, and brand-aligned content