Brand Strategist

Job Description : About Us :

We’re Kinetic Stories – a creative tech agency building shaping tomorrow's brands in design, wellness, architecture, art and culture.

We work like a modern creative lab — communication architecture meets storytelling meets data driven growth. If you're someone who understands how communication strategies; blends with technology, creative storytelling and creating real impact through your work- you'll feel at home here.

Location : Hybrid (Mumbai – 2 days / week at at the KS HQ)

Start Date : ASAP

Role : Full time

About the Role :

We’re looking for a smart, agile, and creative Brand Strategist who understands that content doesn’t just fill feeds — it becomes the digital voice of the brand.

As a Brand Strategist, you will play a leadership role in shaping, scaling, and future-proofing our clients’ brands. This role sits at the intersection of strategy, creativity, and innovation, and requires equal parts storyteller, operator, and growth driver.

Core Responsibilities :

Brand Strategy, Copy & Creative Directions

Write and edit scripts, ad copies, and campaign messaging (must be proficient in AI prompts).

Collaborate with designers, editors, and creative teams to deliver high-impact outputs across platforms.

Build content calendar across Instagram, LinkedIn, WhatsApp, and YouTube Shorts for internal teams.

Develop brand and content strategies rooted in business objectives and cultural insights.

Support the Head of Content in creating tone of voice guides, messaging frameworks, and scalable content systems for internal teams to implement.

Act as the go-to authority on messaging, brand voice, and content direction.

Audit brand presence across platforms and refine storytelling to maximize engagement.

Own timelines, briefs, and deliverables across multiple campaigns to ensure efficiency and consistency.

Leadership & Client Relationships

Own 2–3 major client relationships, serving as lead strategist and growth driver.

Lead development of client brand strategies that grow long-term brand value.

Captain cross-functional teams to ensure efficient, high-quality delivery.

Growth & Performance

Conduct brand and competitor audits, turning insights into actionable strategies.

Map a pipeline of high-value marketing opportunities (newsletters, digital assets, alliances & partnerships, events).

Stay ahead of platform updates, algorithm changes, and social trends.

Track ROI and optimize partnership performance.

Skills :

Experience working with luxury, wellness, nutrition, or design-led brands .

Familiarity with AI workflows, systems & content frameworks (must have)

Strong appreciation or passion for design, typography, and color theory

Loves everything tech & innovation within the creative space

Qualifications :

3+ years of experience managing personal brands, brand strategy, creator handles, or founder-led platforms (Must Have)

The candidate must be Mumbai based and comfortable with hybrid & remote working models (Must Have)

Experience working on personal branding + branded content in luxury, wellness, fitness, nutrition (Must Have) .

Proven record of driving growth across Linkedin, Instagram & Youtube

Are proactive, curious, and organized with strong problem-solving skills.

Can balance community building and social media algorithms .

What Makes You a Strong Fit :

You’re equally strategic and creative, with sharp instincts for both storytelling and growth.

You thrive in leadership, client-facing roles and love building long-term relationships.

You’re passionate about wellness culture, and technology — and excited to explore AI-driven production tools and workflows that make creativity more efficient.

You can balance big-picture brand thinking with hands-on execution.

Prior experience working at startups or have dynamic starter attitude towards execution

How To Apply :

In order to be considered, please email us at

Any two of your best campaign case studies outlining key responsibilities and outcomes / metrics

Your updated CV with clear timelines & responsibilities

Portfolio if relevant

Three most relevant things we should know about you & 1 fun fact we should know about you.