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Marketing Coordinator

Marketing Coordinator

ConfidentialPune, India
6 days ago
Job description

Department : Marketing & Strategy

Company : Bano Digital

Location : Pune (On-site)

Experience : 2–4 Years

Industry Focus : Real Estate, Finance, and Investment Brands

About Bano Digital

Bano Digital is a new-age digital marketing agency that blends creativity with strategic storytelling. We specialize in brand building, personal branding, and digital campaigns that connect with audiences at a psychological level. Our clientele spans diverse sectors, but we take pride in our expertise with real estate and financial brands , transforming complex concepts into emotionally engaging narratives that drive results.

Role Overview

As a Marketing Coordinator , you will play a pivotal role in managing, executing, and optimizing marketing strategies for real estate developers, builders, property consultants, and financial service providers . You will act as the bridge between clients, creative teams, and digital strategy — ensuring campaigns not only look good but perform exceptionally.

This role demands someone who understands the pulse of real estate and finance audiences , knows how to turn market trends into marketing opportunities, and thrives on strategic communication.

Key Responsibilities 1. Client Strategy & Communication

  • Serve as the primary point of contact for assigned real estate and financial clients.
  • Understand client objectives, project timelines, and deliverables to ensure smooth campaign execution.
  • Draft monthly marketing calendars , campaign briefs, and performance reports.
  • Collaborate with the content, design, and media teams to ensure deliverables align with client goals.
  • Maintain long-term client relationships through proactive communication and campaign innovation.

2. Real Estate Marketing Coordination

  • Develop and implement property marketing campaigns for both pre-launch and ongoing projects.
  • Plan and execute lead generation strategies through Facebook Ads, Google Ads, and WhatsApp marketing.
  • Coordinate photoshoots, video shoots, and project walkthroughs , ensuring every asset reflects the project's brand story.
  • Work closely with design teams to produce site branding elements — brochures, standees, hoardings, digital creatives, etc.
  • Assist in creating investor and project pitch decks , and support marketing for channel partner meets and events.

    • 3. Financial Brand Marketing

  • Coordinate marketing campaigns for clients in finance, insurance, investments, and wealth management .
  • Collaborate with the content team to simplify financial concepts into clear, engaging, and trustworthy digital communication.
  • Plan campaigns around awareness, trust-building, and lead acquisition , ensuring compliance with financial marketing standards.
  • Analyze consumer behavior and market trends to recommend performance-oriented marketing ideas.

    • 4. Campaign Planning & Execution

  • Assist in developing integrated campaign strategies that include digital ads, social media, email marketing, and influencer tie-ups.
  • Oversee social media calendars , ensuring consistency in brand tonality and creative storytelling.
  • Support SEO and SEM activities , helping identify relevant keywords for real estate and financial verticals.
  • Monitor performance metrics (leads, engagement, reach, conversions) and prepare data-driven reports for clients.

    • 5. Coordination & Team Management

  • Collaborate with cross-functional teams — design, content, media buying, and production — to meet deadlines.
  • Ensure quality control on all client deliverables before final submission.
  • Participate in internal brainstorming sessions to generate innovative campaign ideas.
  • Maintain project trackers and ensure seamless workflow between internal departments and clients.

    • Required Skills & Qualifications

  • Bachelor's degree in Marketing, Mass Communication, or a related field.
  • 2–4 years of experience in digital marketing, preferably in real estate or finance sectors .
  • Strong understanding of social media platforms, paid media, and content strategy .
  • Exceptional communication and coordination skills.
  • Analytical mindset with the ability to interpret campaign performance data.
  • Creative problem-solver who can handle multiple clients and campaigns simultaneously.

    • Nice-to-Have Skills

  • Experience with tools like Meta Business Suite, Google Ads, and HubSpot.
  • Knowledge of Canva, PowerPoint, or Figma for quick edits and visual understanding.
  • Familiarity with real estate sales funnels, CRM integrations, and lead tracking systems .
  • Understanding of financial content compliance and terminology .

    • Why Join Bano Digital

  • Work with a dynamic team that believes in creative storytelling and impactful marketing.
  • Exposure to premium clients across real estate, finance, luxury, and personal branding sectors.
  • Creative freedom to experiment with new-age marketing ideas.
  • Growth-oriented culture with performance-based recognition.
  • A workspace that values ideas, innovation, and individuality.

    • Skills Required

    Digital Marketing, Canva, Powerpoint, Hubspot, Content Strategy, Facebook Ads, Figma, Google Ads, paid media , Sem, Seo

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