Senior Manager Market Research

Summary

The PMR Senior Manager will support decision making across the organization adding value as a functional expert in designing innovative research approaches to answer key business questions and support growth by leading the development and execution of primary market research. Proactively combining information from different sources, mainly market research, to evaluate brands' performance and market trends using innovative statistical analysis techniques. Evaluating the success of marketing initiatives through market research with significant focus on ensuring tight alignment with global brand teams and country insights teams.

About The Role

Key Responsibilities :

• Drive innovation and capability building, including new techniques, data sources, automation and Al to enhance process efficiency and value of Insights.
• Very strong functional leader, with the ability to influence across senior leaders in Novartis
• Understands brand teams perspectives (objectives, priorities, and support / capability requirements)
• Lead experimentation and worldwide adoption of innovative PMR solutions
• Consistently monitor execution of PMR projects to support performance and growth of key brand strategies across Novartis
• Design and execute primary market research to surface and deliver insights to brand teams
• Establish expectations and approaches to better understand and impact patient journeys
• Drive a continuous improvement mind-set within the team in relation to data analysis
• Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the 'product life-cycle'
• Provide effective guidance to planning of studies, including research material design
• Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way
• Provide alternative proposals / different approaches and suggestions for optimization of approach and synergies with other studies executed or planned
• Implement and execute studies on local, regional & global level
• Design and implement new statistical methodologies, processes and / or solutions to strengthen current research practices
• Assist with delivery of financial targets for PMR
• Meet KPIs tied to performance to contribute to overall financial and department success

Essential Requirements

Commitment To Diversity And Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Accessibility And Accommodation

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [HIDDEN TEXT] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Why Novartis : Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together https : / / www.novartis.com / about / strategy / people-and-culture

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Benefits and Rewards : Read our handbook to learn about all the ways we'll help you thrive personally and professionally : https : / / www.novartis.com / careers / benefits-rewards

Skills Required

Data Analysis, Project Management, Market Research