Digital Marketing Executive

Job Description

About the Role

We are looking for a Digital Marketing Executive who is curious, creative, and ready to build an online presence from the ground up — without depending on ads. The role involves improving visibility through off-page SEO, content distribution, engagement, and smart use of AI tools. You will work closely with the content, design, and motion teams to create visibility loops, build credibility, and grow reach across digital platforms.

Key Responsibilities

Online Visibility & SEO Outreach

Work on off-page SEO activities — link placements, collaborations, and directory submissions

Research and shortlist content platforms, blogs, and communities where we can build visibility

Track brand mentions and ensure our presence across relevant search spaces

Support in creating and publishing blogs or external content for better ranking

Content & Creative Coordination

Coordinate with Graphic Design and Motion teams for visuals that match ongoing content plans

Help prepare and manage posting calendars and content schedules

Format, proofread, and publish posts, ensuring consistency in brand tone

Identify what type of content performs better and share actionable insights

Growth & AI-Driven Execution

Use AI tools and automation workflows to speed up research, content ideas, and reporting

Learn and manage tools like Google Sheets and Notion for tracking and coordination

Help maintain a structured record of digital activities, links, and content performance

Stay aware of new digital tools, AI trends, and marketing systems that can improve efficiency

Experiment with small, creative ideas to increase organic reach and engagement

Community & Engagement Support

Engage in meaningful interactions on platforms like LinkedIn, Quora, Reddit, and niche groups

Support brand storytelling, reputation tracking, and feedback collection

Help plan creative ideas, growth experiments, and content initiatives

Maintain discipline in reporting, activity logs, and simple SOP documentation

Requirements

Bachelor’s degree in Marketing, Communication, Business Administration, or related field (BBA or equivalent preferred)

Postgraduate or certification in Digital Marketing is an advantage

1–3 years of experience in social media, SEO, or online visibility roles

Good understanding of off-page SEO, content formats, and engagement tactics

Familiar with tools like Google Sheets, Notion , and platform analytics

Excellent written communication and research skills

Detail-oriented, organized, and proactive with new ideas

Comfortable working with multiple teams and timelines

Requirements

Strong understanding of off-page SEO and organic visibility growth Hands-on experience with social media management and engagement Ability to plan and execute content posting schedules Basic knowledge of Google Analytics and platform insights Familiarity with tools like Google Sheets, Notion, and AI-based marketing utilities Good sense of content formats, tone, and audience behavior Excellent written communication and copy formatting skills Organized and detail-oriented in managing online activities Creative mindset with interest in experimentation and growth ideas Proactive in learning new tools, workflows, and digital trends Comfortable coordinating with Graphic, Motion, and AV teams for asset alignment Capable of tracking, documenting, and improving daily marketing processes