Media Planning Specialist

We are seeking a highly driven Media Planner with expertise in Google Ads and Meta Ads (Facebook & Instagram Ads) to join our dynamic team at SRV Media. The role demands strong analytical skills, campaign planning expertise, and the ability to work closely with clients to deliver ROI-driven solutions.

Key Responsibilities

• Media Strategy & Planning
• Develop integrated media strategies across Google Ads and Meta Ads platforms to achieve client objectives.
• Conduct competitive and market research to identify growth opportunities for clients.
• Recommend optimal channel mix, targeting strategies, and budget allocation.
• Campaign Execution & Optimization
• Set up, monitor, and optimize campaigns across Google Search, Display, YouTube, and Meta Ads Manager.
• Manage campaign performance against KPIs such as CTR, CPC, CPA, ROAS, and lead quality.
• Conduct A / B testing on creatives, ad copies, and targeting strategies to maximize performance.
• Client Servicing & Communication
• Act as the primary point of contact for client accounts, ensuring smooth communication and timely reporting.
• Understand client business objectives and translate them into actionable media plans.
• Present campaign performance reports with clear insights and recommendations.
• Build long-term relationships by proactively suggesting innovations and solutions.
• Analytics & Reporting
• Prepare and present weekly, monthly, and quarterly reports highlighting performance, insights, and action steps.
• Use tools like Google Analytics, Tag Manager, and platform dashboards to track and measure ROI.

Desired Skills & Qualifications