Lead Generation Executive

Company Description

We are a fast-growing digital marketing agency helping brands grow through performance marketing, SEO, and creative social media campaigns.

We’re looking for a proactive and research-driven Lead Generation Executive who can identify potential clients, build qualified lead lists, and initiate meaningful first contact through LinkedIn, Instagram, and other online channels

Key Responsibilities

LinkedIn Research & Prospecting

Use LinkedIn Sales Navigator and other prospecting tools to identify potential clients looking for digital marketing services.

Search and track call-out posts or business needs where brands or individuals are seeking- Digital Marketing Agencies, Google Ads Experts, SEO Services, Social Media Marketing Agencies, or Content Marketing Solutions.

Use advanced search filters, hashtags, and groups such as :

#digitalmarketingagency #googleads #seo #socialmediamarketing #onlinemarketing #digitalstrategy #performanceads

Maintain and update a prospect database with contact details, company info, and lead status.

Instagram Research & Prospecting

Identify newly launched businesses or startups and explore their digital presence.

Engage by following, commenting, and sending direct messages to introduce the agency’s services.

Fix discovery calls with founders or marketing heads to discuss requirements.

Project the agency as a strategic partner for digital growth and campaign management.

Lead Qualification & Outreach

Evaluate prospects based on industry relevance, marketing needs, and budget fit.

Craft personalized and value-driven messages for outreach via LinkedIn, What's app and email.

Route qualified leads to the sales or client servicing team for follow-up and closure.

Tracking & Reporting

Prepare weekly reports summarizing opportunities identified, responses received, and lead quality.

Maintain accurate communication records using Google Sheets.

Monitor campaign success and provide insights for optimizing lead generation processes.

Market Intelligence

Stay updated with trends in digital marketing, paid advertising, SEO, and social media strategy.

Research competitor agencies to identify potential partnerships, gaps, or new service offerings.