Job Summary :
The Assistant Digital Marketing Manager will develop, implement, track, and optimize digital marketing campaigns across multiple channels. The role involves paid and organic social media campaigns, Google Ads management, data-driven analysis, and staying updated on emerging digital marketing technologies to drive performance and client results.
Key Responsibilities :
- Plan, execute, and manage campaigns across social media platforms including Facebook, LinkedIn, Twitter, and others.
- Create and optimize paid promotions and ads on social media and Google Ads (text, display, YouTube, and targeting).
- Develop organic marketing strategies, including creation and curation of new pages.
- Instrument conversion points and optimize user funnels for maximum ROI.
- Review campaign performance, optimize ad groups, keywords, and product ads based on analytics and goals.
- Create comprehensive bidding strategies and campaign blueprints.
- Design digital and social media campaigns aligned with business objectives.
- Evaluate emerging technologies and recommend adoption to maintain a competitive edge.
- Generate and share reports with clients, providing insights and recommendations for improvements.
Skills Required :
Digital Marketing Strategy & ExecutionSocial Media Advertising (Facebook, LinkedIn, Twitter)Google Ads Management (Search, Display, YouTube)Paid & Organic Social Media MarketingCampaign Optimization & AnalyticsEmerging Technology Evaluation & ImplementationSkills Required
Digital Marketing, Google Ads, campaign optimization, Analytics