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Copywriter / Content Strategist (AI-Enabled)
AIWO Limitedchennai, India2 days ago
Job descriptionPlan, create, edit, and publish content for all service pages, product pages (PDP / PLP), collection pages, landing pages, FAQs, and microcopy. Maintain a content freshness schedule (audits, updates, pruning, internal links, schema / meta) and ensure brand, medical / legal, and claims compliance. Operate the Shopify Blog (or CMS) with 2 posts / week; run editorial calendar, briefs, SME interviews, and visual coordination. Build a reader community : CTAs to subscribe, comments / moderation, interlinks, recap newsletters, WhatsApp / Email distribution, and periodic pillar–cluster series. PDP / PLP modules, comparison / benefits tables, pricing, FAQs, reviews, and CRO microcopy. Google / Meta / YouTube / TikTok ads, display / retargeting, hoardings / OOH headlines, CTAs. eBooks / whitepapers, catalogues / line sheets, flyers / brochures, case studies, one-pagers. Video ad / product demo scripts, UGC prompts; stage scripts for public talks & events. PPT / Keynote narratives for sales, training, investor / partner decks. Intent research, keyword maps, on-page (titles / meta / H1 / H2), internal linking, location pages, GMB copy; coordinate schema with dev. Train custom GPTs with voice / tone, claims guardrails, and reusable prompt packs; build style guides, componentized copy blocks, and offer matrices. Produce unique, high-convincing, high-converting copy with systematic variant testing. Keep web content current (offers, features, disclaimers, pricing), run quarterly content audits and monthly refreshes on top URLs. Publish 2 quality blogs / week (pillar + cluster cadence), enable content distribution (email / WhatsApp, social snippets), and spark conversation (questions / CTAs). Partner with design / video / dev for on-time launches; deliver precise copy decks (char limits, line breaks, alt text, captions). Build and prioritize test backlogs (hooks, offers, formats) tied to CTR / CVR outcomes. Proven performance copy with measurable CTR / CVR lifts across search / social / display / video / OOH. Web UX writing for PDP / PLP / LP, comparison tables, pricing, FAQs, CRO microcopy. Long-form storytelling (eBooks, catalogues, flyers) and deck narrative skills. Scriptwriting for video ads (6 / 15 / 30 / 60s), product demos, stage presentations. SEO on-page + local SEO (keyword maps → on-page rollout → uplift in impressions / clicks). AI workflows (prompt chains, tone transformers, outline→draft systems) with IP / compliance hygiene. CMS publishing and content ops (Shopify Blog / Headless or WordPress / Webflow—any two). CMS / Publishing : Shopify (PDP / PLP / Blog, metafields), WordPress / Webflow (nice), GDocs / Notion. SEO / Research : GSC, GA4, Ahrefs / SEMrush, Keyword Planner, AlsoAsked, AnswerThePublic; Schema coordination via dev / GTM. CRO & Analytics : GA4, Looker Studio, Hotjar / Clarity; UTM builder. Ad Platforms : Google Ads, Meta Ads, YouTube; DV360 specs familiarity. Distribution & Community : Zoho Campaigns, WhatsApp BSP (Gupshup / Infobip), HubSpot (if used), Disqus / Shopify comments. AI : ChatGPT (custom GPTs), Claude (nice), Surfer / Frase / ClearScope for on-page scoring. Collab : Jira / Asana / ClickUp; Figma Inspect; Grammarly / Hemingway. HubSpot Content / Email Marketing SEMrush / Yoast SEO (on-page & content) CXL / Direct-Response copy (nice to have) Managing end-to-end website / Shopify content (services + products) with measurable organic traffic and CVR gains. Shipping PDP / PLP & LP copy tied to ATC / CVR improvements. Delivering eBooks, catalogues, flyers and PPT used by Sales / Performance teams. Writing video ad scripts and stage scripts for leadership. Running SEO on-page + local programs showing uplift in impressions / clicks / positions. Building / using custom GPTs or prompt libraries to reduce time-to-first-draft by ≥50%. CTR uplift (search / social / display / video) CVR / ATC uplift on LP / PDP Organic : clicks, sessions, top-10 keywords, returning readers, avg. engaged time Content velocity : 2 blogs / week shipped with QA; refresh rate on top URLs Community : blog subscribers, comments / engagement, newsletter open / click rates Time-to-market : draft→publish cycle time; revision cycles Attribution : assisted conversions from content hub
Job Description
Experience : 2–3 years (min. 2 years hands-on)
- Location : Chennai
- Function : Performance Copy + SEO + Content Systems
Role Purpose
Own conversion-focused storytelling across the funnel—ads, PDP / PLP, landing pages, email / WhatsApp, eBooks, print, scripts, and decks—and run an AI-accelerated content engine that reliably lifts CTR and CVR. Take end-to-end ownership of website + Shopify content (all services & products), keep it fresh, optimized, and compliant, and publish two blog posts per week to build an engaged content-hub community.
What You’ll Own
Website & Shopify Content Ownership (End-to-End)
High-Conversion Web Copy
Ad & Display Copy
Long-Form & Sales Collateral
Video & Stage Scripts
Presentations
SEO + GEO (Local) + Generative Engine Optimization
AI Acceleration & Governance
Requirements Core Responsibilities
Required Skills
Tool Stack (you should already use most)
Certifications (Preferred)
Must-Have “2+ Years Hands-On” (Hard Screen)
KPIs
Requirements
Required Skills Proven performance copy with measurable CTR / CVR lifts across search / social / display / video / OOH. Web UX writing for PDP / PLP / LP, comparison tables, pricing, FAQs, CRO microcopy. Long-form storytelling (eBooks, catalogues, flyers) and deck narrative skills. Scriptwriting for video ads (6 / 15 / 30 / 60s), product demos, stage presentations. SEO on-page + local SEO (keyword maps → on-page rollout → uplift in impressions / clicks). AI workflows (prompt chains, tone transformers, outline→draft systems) with IP / compliance hygiene. CMS publishing and content ops (Shopify Blog / Headless or WordPress / Webflow—any two). Tool Stack (you should already use most) CMS / Publishing : Shopify (PDP / PLP / Blog, metafields), Webflow (nice), GDocs. SEO / Research : GSC, GA4, Ahrefs / SEMrush, Keyword Planner, AlsoAsked, AnswerThePublic; Schema coordination via dev / GTM. CRO & Analytics : GA4, Looker Studio, Hotjar / Clarity; UTM builder.
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Content Strategist • chennai, India
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