Digital Content Strategist
beBeeStrategistChennai, Tamil Nadu, India1 day ago
Job descriptionConceptualize and create content for posts, reels, videos, carousels, stories, and campaigns that engage employees, potential talent, and industry audiences. Write impactful and creative copy for social media, ensuring consistency in tone and messaging. Partner with the design team to bring ideas to life with compelling visuals, animations, and videos. Leverage employee-generated content, leadership insights, and organizational milestones to tell engaging stories. Plan and execute social media campaigns for events, employer branding, awards, culture showcases, leadership spotlights, and talent initiatives. Introduce trending formats (memes, reels, short videos, podcasts) to make content relatable and shareable. Collaborate closely with HR, Talent Acquisition, Design, and Internal Comms teams to co-create campaigns and ensure alignment with business goals. Manage communication with stakeholders to source content ideas, approvals, and feedback. Track and analyze social media performance metrics to review impact. Provide monthly performance reports with actionable insights to optimize future campaigns. Stay updated on trends, tools, and algorithm changes to refine strategies and ensure growth across platforms.
Job Summary
We are seeking a skilled Digital Content Strategist to develop and implement engaging content across social media platforms, aligning with our brand's tone and messaging.
This role involves managing a comprehensive social media calendar, collaborating with design and production teams, HR, and leadership teams, and staying up-to-date on industry trends.
Main Responsibilities
- Develop and manage social media content calendars, ensuring consistency in tone, messaging, and storytelling.
- Create platform-specific strategies to drive engagement, awareness, and thought leadership.
Content Creation & Ideation
Campaign Execution
Collaboration & Coordination
Performance Monitoring & Optimization
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Content Strategist • Chennai, Tamil Nadu, India
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