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Web Content Writer

Web Content Writer

Lennox India Technology CentreChennai, Tamil Nadu, India
20 hours ago
Job description
  • Bachelor’s degree in marketing, Communications, Journalism, or a related field.
  • 4–6 years of experience in copywriting, content publishing, or related roles.
  • Proven ability to create engaging content tailored to different audiences and platforms.
  • Strong project management and organizational skills.
  • To write in the Chicago English style.
  • Experience working with CMS platforms and project management tools.
  • Excellent interpersonal and communication skills.
  • Ability to work collaboratively with cross-functional teams and stakeholders.
  • Experience with reviewing, editing, and optimizing AI-assisted content is an advantage

    • Copywriting & Content Marketing

    • Develop and execute innovative content strategies and campaigns to drive brand awareness and engagement.
    • Write clear, engaging, and persuasive copy for websites, blogs, product pages, landing pages, and digital campaigns.
    • Implement SEO strategies to keep content readable and optimized for search engines
    • Work closely with marketing and design teams to ensure consistency in brand voice, tone, and messaging across all channels.
    • Collaborate with cross-functional teams to brainstorm and develop creative concepts aligned with business objectives.
    • Monitor industry trends and conduct competitor research and content audits to identify gaps, opportunities, and ensure content stays fresh and relevant.
    • Ensure all content adheres to Chicago English standards, company brand guidelines, and is plagiarism-free.
    • Create and manage editorial calendars and messaging frameworks for campaigns and seasonal initiatives.

      • Social Media Content

    • Write and schedule content for social media platforms (, Facebook, Instagram, etc.).
    • Collaborate with the social media team to ensure brand consistency and timely publishing.
    • Monitor engagement metrics and optimize content based on performance insights.

      • Content Publishing & Management (dotCMS)

    • Create, update, and maintain website content and digital assets (text, images, videos, and links) using CMS platforms.
    • Manage content publishing workflows, including reviews, approvals, and timely go-live.
    • Ensure content accuracy, consistency, and compliance with brand and quality standards.
    • Maintain content governance with proper version control, updates, and archiving and CMS publishing
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    Content Writer • Chennai, Tamil Nadu, India