Data Insights Sr Analyst

Summary

Responsible for leveraging Google Analytics 4 (GA4) to extract, analyze, and interpret data to support business objectives and decision-making processes. Requires proficient understanding and translating business requirements into actionable insights and recommendations derived from GA4 data.

About The Role

Location – Hyderabad Hybrid

Key Accountability

• GA4 Implementation and Configuration : Lead the implementation and configuration of GA4 data streams, events, and conversions tailored to the unique needs of stakeholders. Utilize GTM for advanced tracking implementations, ensuring accurate data collection and attribution modeling
• Data Extraction and Analysis : Extract and analyze GA4 data to uncover meaningful insights into user behavior, website performance, and campaign effectiveness. Employ advanced segmentation and cohort analysis techniques to deep dive into data and identify trends relevant to business objectives.
• Insights and Recommendations : Translate data findings into actionable insights and recommendations that drive business growth and optimize digital marketing strategies. Develop compelling stories through data visualization and narrative-building to communicate insights effectively to stakeholders.
• Business Problem Solving : Conduct in-depth analysis to understand and solve complex business problems, such as optimizing patient engagement, improving conversion rates, or enhancing digital marketing ROI. Collaborate with cross-functional teams to implement data-driven solutions and measure the impact of strategic initiatives.
• Pharma Domain Expertise : Apply specialized knowledge of web analytics within the Pharma industry, including regulatory compliance considerations, patient journey mapping, and healthcare data privacy. Stay updated with industry trends and regulatory changes that impact digital analytics and marketing strategies in Pharma.
• Reporting and Dashboard Creation : Design and develop custom reports, dashboards, and data visualizations in GA4 to monitor key performance indicators (KPIs) and track progress. Customize reporting formats to meet the needs of different stakeholders, from marketing teams to executive leadership.
• Continuous Learning and Development : Maintain GA (Google Analytics) and GTM certifications to stay abreast of the latest features and best practices in digital analytics. Proactively seek opportunities to enhance technical skills and domain knowledge through training, conferences, and industry networking.

Qualifications

Why Novartis : Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here : https : / / www.novartis.com / about / strategy / people-and-culture

You'll receive : You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https : / / www.novartis.com / careers / benefits-rewards

Commitment To Diversity And Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Join our Novartis Network : If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here : https : / / talentnetwork.novartis.com / network

Why Novartis : Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together https : / / www.novartis.com / about / strategy / people-and-culture

Join our Novartis Network : Not the right Novartis role for you Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up : https : / / talentnetwork.novartis.com / network

Benefits and Rewards : Read our handbook to learn about all the ways we'll help you thrive personally and professionally : https : / / www.novartis.com / careers / benefits-rewards

Skills Required

Data Visualization