Digital Marketing Optimization Lead

Job Title : Performance Marketer

Location : Gurugram, India (onsite)

Salary Range : 4.8 LPA - 6 LPA

About iQuanta :

iQuanta is a leading e-learning platform that offers adaptive, engaging, and effective learning programs for various competitive exams, including the MBA, JEE, NEET, and more. Our platform has helped thousands of aspirants achieve their goals with high content relevance, a unique pedagogy, and a 24 / 7 doubt resolution system. We are expanding our reach and looking for passionate individuals to help drive our mission forward.

Qualifications :

• Drive consistently profitable performance across all paid marketing channels by maintaining strong ROAS and conversion efficiency.
• Ensure a steady flow of high-quality leads that meet the company’s qualification benchmarks and contribute to monthly sales targets.
• Develop and execute a continuous creative testing strategy, including new ad copies, visuals, and formats, to improve campaign outcomes.
• Conduct daily campaign optimisation through budget reallocation, bid adjustments, audience refinement, and performance-based scaling.
• Deliver clear and actionable performance reports with insights, trends, and recommendations to guide strategic decisions.
• Implement ongoing A / B testing of campaigns, audiences, and landing experiences to achieve incremental improvements in cost efficiency and conversion quality.

Required Skills & Experience :

Preferred Qualifications :