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Digital Performance Lead

Digital Performance Lead

DringHaryāna, Republic Of India, IN
11 hours ago
Job description

We are looking for a highly motivated Performance Marketing Manager to join our team. The ideal candidate has a strong background in digital marketing , with a focus on D2C performance marketing . You’ll be responsible for strategizing, executing, and optimizing marketing campaigns across platforms like Facebook Ads, Instagram Ads, Google Ads, and more to drive growth and maximize ROI.

Key Responsibilities

  • Plan, execute, and manage high-budget performance marketing campaigns across Facebook, Google, and other digital platforms.
  • Continuously monitor and optimize campaigns by analyzing key performance metrics and adjusting bids, audiences, and creatives to improve efficiency.
  • ROI-driven approach to campaign management, ensuring cost-effectiveness and maximum return.
  • Conduct keyword research, competitor analysis, and audience segmentation to refine ad targeting strategies.
  • Stay updated with industry trends, platform updates, and best practices to ensure campaigns remain competitive.
  • A / B test ad creatives, copies, and landing pages to enhance campaign effectiveness.
  • Provide insights through data analysis and reporting , offering recommendations for future campaign improvements.

Requirements

  • Minimum 2 years of experience in performance marketing for a D2C brand .
  • Proven experience managing ₹8L+ monthly ad budgets with strong ROI optimization skills .
  • Deep knowledge of ad platforms (Meta Ads, Amazon Ads, Google Ads, etc.)
  • Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
  • Excellent communication skills to collaborate with creative and content teams.
  • Hands-on experience in ad creation, copywriting, and audience testing .
  • Bachelor's degree in marketing, business, technical or a related field. An MBA is a plus.

    • Skills : - Digital Marketing, Google AdWords, Facebook campaigns, Meta Ads, Amazon Ads, Google Ads

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    Digital Performance Lead • Haryāna, Republic Of India, IN